What is This Project About?
This project is all about delivering cleaning products that truly care — for your home, your body, and even your little ones. Rooted in the cleaning products industry, it champions plant and mineral based ingredients, steering clear of harsh chemicals. The range covers everything from home care essentials like laundry and dishwashing to body care, baby care, and ultra sensitive skin products. It’s a one-stop shop for those who want effective, safe, and eco-friendly solutions without compromise.
Main Benefits of the Project
Here’s why this project stands out:
- B Corp Score: An impressive 80.1, reflecting strong social and environmental performance.
- Wide Product Range: Includes home care, body care, baby care, oral care, and bulk options.
- Plant and Mineral Based: Ingredients sourced from nature, ensuring safety and sustainability.
- Eco-Conscious Packaging: Initiatives like sugar plastic and responsible packaging policies.
- Community Engagement: Supports volunteering, fundraising soaps, and the Fairground Foundation.
Exploring the Product Categories
The project offers a diverse lineup to fit every need. For home care, there’s laundry, dishwashing, cleaning, and convenient packs. Body care covers everything from body wash and hand wash to hair care and skincare, plus gift sets for special occasions. Baby & Kids products focus on gentle baby care and kids care, ensuring safety for the most sensitive users. There’s also an ultra sensitive range designed specifically for delicate skin, and bulk options for those who want to reduce waste and save money. Accessories and extras round out the collection, making it easy to bundle up and save.
Commitment to Sustainability and Environment
More than just products, this project is deeply committed to sustainability. It highlights initiatives like sugar plastic, which is a clever alternative to traditional plastics, and maintains a strict palm oil policy to protect vulnerable ecosystems. The packaging is thoughtfully designed to minimize environmental impact, and the company proudly holds B Corp certification, underscoring its dedication to responsible business practices. The 2024 Sustainability Report offers transparency and insight into ongoing efforts to improve.
Community and Social Responsibility
Community involvement is a big part of this project’s ethos. Beyond selling products, it encourages volunteering and supports fundraising through special soaps. The Fairground Foundation is another key partner, helping to drive positive social change. These efforts show a genuine commitment to making a difference, not just in the marketplace but in people’s lives and communities.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – promoting safe, non-toxic products for all ages.
- SDG 6: Clean Water and Sanitation – reducing harmful chemicals that pollute water sources.
- SDG 12: Responsible Consumption and Production – encouraging bulk buying and sustainable packaging.
- SDG 13: Climate Action – lowering carbon footprint through eco-friendly ingredients and practices.
- SDG 15: Life on Land – protecting ecosystems by avoiding harmful palm oil and supporting biodiversity.
Discovering More About the Brand
Curious about the story behind these products? The brand shares its journey and values openly, inviting customers to learn about their ingredients and the careful thought behind each formula. There’s a strong focus on transparency, with detailed ingredient indexes and performance claims that don’t cut corners. Plus, the team and artists involved bring a personal touch, making the brand feel approachable and authentic. For those who want to connect further, there’s a flagship store, refill stations, and plenty of ways to find stockists nearby.
