What is the e+k YAKPAK Project?
The e+k YAKPAK is a versatile 70L capacity gear hauler designed to tackle all kinds of adventures. Whether you’re hitting the slopes, chilling at the beach, or trekking the trails, this pack has got your back. Crafted from 100% recycled fabric, it features a zippered mesh top and side valuables pocket to keep your gear safe and sound. Launched in 2022 from a humble garage in Lincoln, MA, Earth+Kin started as a community-driven Kickstarter campaign and has since grown into a brand where adventure meets intentionality. It’s more than just a product—it’s a mission to create sustainable gear for today and tomorrow.
Main Benefits of the e+k YAKPAK
Here’s why the YAKPAK stands out:
- 70L capacity—big enough for all your outdoor essentials.
- Made from 100% recycled fabric—because sustainability matters.
- 2% of every purchase supports US Land and Families through the e+k Foundation.
- Secure storage with zippered mesh top and side valuables pocket.
- Designed to last—no cheap plastics or disposable parts here.
- Born from a community effort, reflecting a spirit of neighbors helping neighbors.
The Story Behind Earth+Kin
Earth+Kin’s journey began with a simple idea: to build products that inspire people to get outside. What started as friends and neighbors packing boxes and printing shipping labels has blossomed into a brand fueled by passion and purpose. The founders come from diverse backgrounds—design, engineering, mental health—and together they decided that their products wouldn’t just be gear, but a way to connect families with nature. It’s a story about more than just selling stuff; it’s about creating something meaningful that lasts.
Design Philosophy and Mission
The team behind e+k didn’t set out to reinvent hauling gear, but that’s exactly what happened. Their products are designed to help people get outdoors with friends and family, making adventures easier and more enjoyable. They refuse to use cheap plastics or disposable materials, aiming instead for durability and repairability—because nobody wants to hear “Dad, can you fix this, again?” Their mission is clear: create gear that supports outdoor adventure while being kind to the planet.
Supporting Land and Families
More than just a product line, Earth+Kin is a movement. Through the e+k Foundation, Ltd., 2% of revenue goes directly to supporting land conservation and family initiatives across the U.S. This commitment ensures that future generations inherit a genuine connection to nature and community. The brand’s measuring stick is family, and their playground is the great outdoors—two things they’re fiercely dedicated to protecting and nurturing.
Project Impact and Sustainable Development Goals
- SDG 12: Responsible Consumption and Production – by using 100% recycled materials and promoting durable products.
- SDG 13: Climate Action – through contributions to land conservation efforts.
- SDG 15: Life on Land – supporting the preservation of natural habitats and ecosystems.
- SDG 3: Good Health and Well-being – encouraging outdoor activity and mental health through nature connection.
- SDG 17: Partnerships for the Goals – built on community collaboration and neighborly support.
Keywords and Industry Context
Operating within the sports goods industry, Earth+Kin’s project aligns with keywords like ATW, All Terrain Wagon, Outdoor gear, Family gear, and Family blanket. These terms reflect the brand’s focus on versatile, family-friendly outdoor equipment designed to enhance adventure and foster connection with nature. With a B Corp score of 103, the project stands out as a leader in sustainable and socially responsible business practices.
