What is BIOM Paris?
BIOM Paris is a French startup that’s shaking up the classic industry by reinventing everyday objects with smart, design-oriented, and eco-responsible solutions. But when they say “smart,” they don’t mean connected gadgets—they mean products that are more functional and kinder to the environment. Founded in March 2016 by Sandra Legel, BIOM Paris is all about moving ecology from theory into practice by redefining how daily tools are made. Inspired by nature’s genius, the brand uses bio-inspiration and eco-design to create innovative products that truly meet users’ needs while respecting the planet.
The Main Benefit: Eco-Responsibility Made Easy
BIOM Paris aims to make eco-responsibility a daily habit by focusing on the small, repeated gestures that often harm the environment due to poorly designed devices. By refining these everyday tools, the startup transforms mundane actions into eco-friendly ones. Here are some key facts and figures that highlight their approach:
- Products are 100% made in France, supporting local jobs and reducing transport emissions.
- Focus on bio-inspired design, drawing solutions from nature’s own innovations.
- Use of bio-sourced or recycled materials to minimize environmental impact.
- Optimization of product life cycles to reduce waste and toxicity.
- Flagship products include “bbb The Brush” and “The Bog,” designed with a product designer to be both innovative and eco-friendly.
The Bio-Inspired Method Behind the Innovation
BIOM Paris follows what they call “the 360 method,” a holistic approach combining biomimicry and eco-design. This means looking at nature’s time-tested solutions and applying them to everyday products in a radically new way. The goal? To create clever, beautiful, and environmentally respectful objects that don’t just look good but also perform better and last longer. It’s about rethinking the entire product cycle—from materials to manufacturing to disposal—while keeping quality and design front and center.
Flagship Products: BBB The Brush & The Bog
Among the many eco-responsible items BIOM Paris has developed, two stand out as true French gems: bbb The Brush and The Bog. These aren’t your average household tools. Created in collaboration with product designer Max Berthois, they represent the pinnacle of BIOM Paris’s innovation and commitment to sustainability. Instead of diluting their impact with a wide range of less innovative products, the company puts these two front and center, showcasing what eco-innovation really looks like in everyday life. And yes, an eco-friendly toilet brush might sound unusual, but that’s exactly what makes it so bold and exciting.
Commitment to French Eco-Industry
BIOM Paris is not just a startup anymore; it’s positioning itself as a flagship brand in the French eco-industry. The ambition is clear: revolutionize daily habits while minimizing environmental footprints. By prioritizing local manufacturing and sustainable materials, BIOM Paris supports the creation of green jobs and encourages responsible consumption. It’s a call to action for everyone to join in adopting smarter, eco-responsible gestures through intelligent design. The brand’s journey reflects a broader movement towards reconciling innovation with environmental preservation.
Project Impact: Sustainable Development Goals (SDGs) Linked to BIOM Paris
- SDG 12: Responsible Consumption and Production – through eco-design and sustainable materials.
- SDG 13: Climate Action – by reducing waste and lowering carbon footprints.
- SDG 8: Decent Work and Economic Growth – supporting local manufacturing and jobs in France.
- SDG 9: Industry, Innovation, and Infrastructure – fostering eco-innovation and new production methods.
- SDG 15: Life on Land – minimizing toxic materials and promoting bio-sourced resources.
The Vision of Sandra Legel, Founder of BIOM Paris
Sandra Legel’s vision is as bold as it is inspiring. She believes that natural resources are finite and that humanity must embrace a more responsible way of consuming to ensure sustainability. Her entrepreneurial spirit drives her to invest in areas often overlooked—like the humble toilet brush—turning them into symbols of eco-innovation. With a motto centered on sharing and placing both humanity and nature at the heart of innovation, Sandra leads BIOM Paris in creating smarter, more efficient products for the bathroom, kitchen, and beyond. It’s about optimizing everyday objects to reduce their environmental impact without sacrificing style or function. Quite simply, she dares to make the ordinary extraordinary.
