Sustainable Approach to Outdoor Advertising
Wrappr is changing the way we think about advertising. It’s not just about getting your brand out there; it’s about doing it in a way that helps people and the planet. Wrappr has created a new advertising model called Advocate Out-of-Home (AOOH). This model connects brands with everyday people who drive their cars as usual. It’s a win-win for everyone involved.
- Earn extra income by driving your normal routes.
- Double carbon offset for every kilometer driven.
- All wraps are recycled after campaigns.
- Access to hard-to-reach audiences.
- Support for sustainable practices and local communities.
What is Advocate Out-of-Home Advertising?
Advocate Out-of-Home (AOOH) is a new way to advertise. It uses wrapped vehicles to promote brands. This method is very effective because it captures attention. Unlike traditional ads, which often go unnoticed, AOOH ensures that brands are seen by many people. Vehicles can be seen from all angles, making them a powerful advertising tool. Wrappr’s approach is unique because it allows everyday Australians to participate in the advertising process.
How Wrappr Benefits Brands
Brands can reach their target audiences in a way that is both effective and affordable. With AOOH, brands can access up to 90% of Australia with just 25% of the budget. This means that companies can save money while still making a big impact. Wrappr has worked with top brands, helping them achieve great results. For example, Dan Murphy’s saw an increase of over 200,000 customers through their campaigns. This shows how powerful AOOH can be for brand visibility and customer engagement.
Empowering Advocates
Wrappr is not just about brands; it’s also about people. Everyday Australians can become advocates by simply driving their cars. To join, you need to own a car in good condition and be a safe driver. Once you sign up, you can earn money by driving your normal routes. The average Wrappr advocate earns around $1500 per campaign. Plus, electric vehicle (EV) owners receive an extra $100 per month. This program helps people earn extra income while promoting brands they love.
Commitment to Sustainability
Wrappr is a certified B Corporation, which means it meets high standards for social and environmental performance. The company is committed to being a net positive for the environment. For every kilometer driven by an advocate, Wrappr offsets double the carbon emissions. They also recycle all wraps after campaigns. This commitment to sustainability aligns with the United Nations Sustainable Development Goals, making Wrappr a leader in responsible advertising.
Conclusion: A Future of Sustainable Advertising
Wrappr is pioneering a new way of advertising that benefits brands, people, and the planet. By connecting brands with advocates, they create a unique advertising experience that is both effective and sustainable. The company’s commitment to environmental responsibility and community engagement sets it apart in the advertising industry. As more brands recognize the value of sustainable practices, Wrappr is leading the way toward a brighter future for advertising.
- Goal 8: Decent Work and Economic Growth
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 17: Partnerships for the Goals
To learn more about Wrappr and how they are changing the advertising landscape, visit Wrappr.