What is WOODOO and Its Revolutionary Wood Technology?
WOODOO is shaking up the construction world by turning ordinary wood into something extraordinary — a high-performance alternative to steel, aluminum, and concrete. This isn’t just any wood; it’s molecularly enhanced advanced wood materials that bring strength and durability to both cladding and structural uses. Imagine wood that’s weatherproof, fire-resistant, sturdier, lightweight, and even translucent. All this is achieved through a patented bio-chemical process that transforms low-grade, climate-impacted, and dieback wood into a state-of-the-art material called STACK. It’s 100% renewable, 100% carbon neutral, and ready to meet the demands of a future where sustainable building is no longer optional.
Main Benefits of WOODOO’s STACK Material
STACK isn’t just innovative — it’s packed with benefits that make it a game-changer for construction:
- Up to 90% fewer emissions compared to traditional materials like steel and aluminum
- High durability with resistance to weather, pests, fungi, UV, scratches, and dents
- Natural wood look that doesn’t fade — keeping facades vibrant over time
- Stable pricing: Aluminum prices have fluctuated by 40% over the past decade, while poplar wood varied by only 1%
- Supply chain security thanks to the use of underutilized, locally sourced wood species
- Cost-effective: STACK is comparable in price to aluminum but 28% thinner, reducing material use and costs
- Environmentally friendly, offering benefits like tax credits and helping meet asset quality goals
STACK’s Versatility in Construction Applications
STACK is a genuine wood material that excels in multiple applications, especially facades. It’s a lasting alternative to aluminum for claddings and sidings, fitting seamlessly with all architectural styles. Its sleek and slender design allows architects to get creative without compromising on durability or sustainability. Plus, it naturally resists fungi, insects, and moisture, making it a smart choice for long-term building performance. Whether it’s a modern skyscraper or a cozy residential project, STACK adapts beautifully.
Why Sustainability Matters in Construction
The construction industry is responsible for a staggering 2.5 billion tons of CO2 emissions every year. With 75% of humanity expected to live in cities by 2050, the pressure to find sustainable building materials has never been greater. Non-renewable resources are running low, and material costs are climbing — steel prices jumped 16% in 2017, and there’s even a looming shortage of sand. WOODOO’s approach tackles these challenges head-on by offering a renewable, low-carbon footprint material that doesn’t sacrifice performance. It’s a crucial step toward reducing embodied carbon, especially scope 1 and 3 emissions, in global construction.
Engineering the Future of Sustainable Construction
STACK stands out as a competitive, low-carbon alternative to metals. Unlike traditional wood, it doesn’t grey over time or require chemical treatments. Its molecular enhancement means it’s weatherproof, fire-resistant, and incredibly sturdy — all while being lightweight and translucent. This innovative material is currently at the pre-industrial stage, with small series production underway since 2018. The patented technology, which started at Harvard University, has already earned 23 international awards, including MIT European Innovator of the Year and recognition from the European Commission. It’s clear that WOODOO is engineering not just a product, but the future of sustainable construction.
WOODOO’s Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure — advancing innovative building materials
- SDG 11: Sustainable Cities and Communities — promoting sustainable urban development
- SDG 12: Responsible Consumption and Production — using renewable resources efficiently
- SDG 13: Climate Action — significantly reducing carbon emissions in construction
- SDG 15: Life on Land — supporting sustainable forest management and biodiversity
Looking Ahead: The Promise of Advanced Wood Materials
As the world faces environmental and demographic challenges, materials like STACK offer a promising solution. By transforming low-grade wood into a high-performance, eco-friendly alternative, WOODOO is paving the way for buildings that are not only stronger and more beautiful but also kinder to the planet. With rising material costs and resource scarcity, this kind of innovation is exactly what the construction industry needs to build smarter, greener, and more resilient cities for the future.
