What is Wilton London All About?
Wilton London is shaking up the cleaning products scene with a fresh take on scents and sustainability. Born from Sam’s passion for fancy candles and diffusers—but a real dislike for the typical chemical smell of cleaning products—Wilton started as a homemade experiment. Sam blended essential oils with fragrance-free laundry liquids, and soon friends wanted in on the magic. That’s how Wilton came to life, right here in the UK. It’s not just about smelling good; it’s about making cleaning products that are kind to people, planet, and nature. No nasty ingredients, just naturally derived alternatives that actually work.
The Main Benefit: Cleaner, Greener, Kinder
Wilton London isn’t just another eco brand—it’s a mission to change the smell of clean for the better. Here’s what sets it apart:
- Certified BCorp with a score of 102.6, proving serious commitment to social and environmental performance
- Vegan Society registered and 100% cruelty-free—no animal testing, no animal-derived ingredients
- Carbon-neutral business with all products also carbon neutral
- Uses recycled and recyclable plastic bottles to reduce landfill waste
- Formulas free from phthalates, phosphates, parabens, triclosan, optical brighteners, chlorine-based bleaches, microplastics, and synthetic dyes
- Made in the UK, supporting local jobs and communities
The Unique Scents That Make a Difference
Forget those generic, made-up laundry aisle scents like “Moonlight Harmony” that leave you wondering what they actually smell like. Wilton’s scents are inspired by nature and real experiences—think crisp autumn walks through cedarwood forests or the warm, inviting aroma of santal. These aren’t just fragrances; they’re moments bottled up to make your laundry routine something to look forward to. Plus, the essential oils used aren’t just for show—they’re part of the brand’s commitment to natural, effective cleaning.
Eco-Friendly Ingredients and Formulas
Wilton London takes a stand against the harsh chemicals that often hide in cleaning products. Instead, the focus is on safe, biodegradable ingredients that won’t harm your home or the environment. The brand steers clear of all the usual suspects—phthalates, parabens, microplastics, and more—because why settle for less when you can have effective cleaning without compromise? It’s about making sure every bottle is a step toward a cleaner planet, not just cleaner clothes.
Packaging That Cares
Packaging matters just as much as what’s inside. Wilton uses recycled and recyclable plastics to cut down on waste, and they’re constantly innovating to reduce their environmental footprint even further. It’s not just lip service; this is a brand that walks the talk by increasing the use of recycled materials and designing packaging that keeps waste out of landfills. The goal? Products that look good, work well, and leave as little impact as possible.
Project Impact and Sustainable Development Goals
- SDG 12: Responsible Consumption and Production – through sustainable ingredients and packaging
- SDG 13: Climate Action – by maintaining carbon neutrality across products and operations
- SDG 8: Decent Work and Economic Growth – supporting UK jobs and local communities
- SDG 15: Life on Land – avoiding harmful chemicals that damage ecosystems
- SDG 3: Good Health and Well-being – creating safe, non-toxic products for homes
Wilton London’s Product Range
The brand offers a variety of botanical fabric care products that combine eco-friendly formulas with delightful scents. From the Cedarwood Eco Laundry Twin Pack to the Jasmine Eco Laundry Liquid, each product is designed to deliver a clean that’s effective and enjoyable. Whether it’s laundry liquids, fabric conditioners, or twin packs, Wilton’s range is crafted to fit into a green cleaning lifestyle without sacrificing performance or fragrance. It’s all about making eco cleaning accessible and appealing.
