What is Wholesome Market?
Wholesome Market is an Australian-based online groceries platform that champions sustainable and conscious shopping. It’s not just about filling your pantry; it’s about choosing products that are responsibly grown, made, and packaged. From snacks to personal care, and wellness to home essentials, Wholesome offers a huge range of organic and sustainable products that cater to everyday needs. The platform is designed to make it easy for customers to shop with purpose—supporting local Aussie producers, ethical brands, and environmentally friendly practices all in one place.
Main Benefits of Shopping with Wholesome Market
Choosing Wholesome Market means more than just convenience. Here’s a quick snapshot of what makes it stand out:
- Everyday pricing up to 30% off retail prices
- Access to over 3,000 organic and sustainable products
- Free, carbon-neutral shipping on orders over $79
- Members save an average of $42 per order
- Every order contributes positively to the community
- Exclusive member-only prices, free groceries, and promotions
Exploring the Product Range
Wholesome Market’s product categories cover everything you might need for a healthy lifestyle. Whether you’re after pantry staples like rice, pasta, and grains, or craving snacks like popcorn, bars, and savoury treats, it’s all there. The platform also features personal care items, wellness supplements, and even home cleaning products—all carefully curated to align with sustainable and ethical standards. Plus, the range includes specialty items like plant-based milks, herbal remedies, and natural makeup, making it a one-stop shop for conscious consumers.
Commitment to Sustainability and Responsibility
At the heart of Wholesome Market is a deep commitment to sustainability. The brands featured are chosen for their responsible sourcing, sustainable practices, and organic certifications. This means supporting fair trade ingredients, regenerative agriculture, and supply chain ethics. The focus isn’t just on what’s inside the product but also on how it’s made and packaged. From recyclable and compostable materials to partnerships that offset carbon emissions, Wholesome Market is serious about reducing environmental impact while promoting health and wellness.
Supporting Australian and Conscious Brands
Wholesome Market proudly champions Australian-owned and grown products, helping to boost the local economy and communities. But it doesn’t stop there. The platform also highlights brands committed to social good—those making positive changes in their communities and the world. Whether it’s women-owned businesses, plant-based products, or companies dedicated to ethical labor practices, Wholesome makes it easy to shop with values that matter. It’s about more than groceries; it’s about making a difference with every purchase.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – promoting access to nutritious, sustainable food
- SDG 3: Good Health and Well-being – supporting wellness through quality products
- SDG 8: Decent Work and Economic Growth – empowering local and ethical brands
- SDG 12: Responsible Consumption and Production – encouraging sustainable sourcing and packaging
- SDG 13: Climate Action – offsetting carbon emissions and reducing environmental footprint
- SDG 15: Life on Land – supporting regenerative agriculture and biodiversity
Brand Spotlight: Mayde Tea
One standout brand on Wholesome Market is Mayde Tea, founded by naturopath and nutritionist Kate Dalton in Byron Bay. Since 2013, Mayde Tea has grown from a small studio to a beloved Australian brand known for its healing botanicals and wellness rituals. What’s really cool is their dedication to sustainability—they create products that are recyclable, refillable, compostable, or reusable. Plus, they partner with Greenfleet to offset carbon emissions and support biodiverse forest planting. It’s a perfect example of how wellness and eco-consciousness can blend beautifully.
