What is The Craftory?
The Craftory is a trailblazing global investment house, founded in early 2018 by Elio Leoni Sceti and Ernesto Schmitt, that grows consumer brands in a way that truly transforms their categories. Based in London and San Francisco, this $550MM investor positions itself firmly in the responsible CPG space by dedicating its patient growth capital – spanning Series A through Series C – to independent businesses that aim to positively impact their industry, society, and the planet. With a strong focus on sustainable, cause-driven capitalism, The Craftory represents not just an investment strategy, but a progressive reset for consumer packaged goods, where ethical choices meet effective business strategies.
Main Benefits of The Craftory
The benefits of partnering with The Craftory extend beyond raw capital. Its patient, growth-stage investment approach combines influential industry expertise with an impressive impact record, embodying a vision that is as radical as it is revolutionary. For instance, the numbers speak for themselves:
- 10bn+ liters of water saved
- 170k tonnes of CO₂ saved
- $8.5m+ donated to responsible causes
- 11.5m+ pieces of plastic saved from landfill
- 66% AFAB employees across portfolio
Deep Industry Expertise and Strategic Support
The Craftory deploys deep industry expertise to help brands accelerate growth and increase their impact. Specialized resources are offered – from industry networking and founder mentoring to access to state-of-the-art data tools – which support business strategy, brand development, marketing science, and product innovation. This approach ensures that brands can capitalize on the evolving market trends while staying true to their responsible and progressive values. It’s as if every detail is carefully orchestrated to deliver both financial success and societal change… making the process truly dynamic.
Patient Growth Capital for Responsible CPG
At its core, The Craftory embodies the idea of patient growth capital. Its funding approach, which embraces financing beyond the early stages, enables brands to scale without compromising on quality or their ethical commitments. By focusing on independent businesses that are ready to disrupt their categories, The Craftory continually nurtures ventures that are innovative, fanworthy, and pioneering. The investment house provides the very foundation for responsible CPG brands to transition from scrappy rebel upstarts to sustainable market leaders, always emphasizing that doing well can go hand in hand with doing good.
A Commitment to Sustainable, Cause-Driven Capitalism
In today’s fast-paced market, sustainable, cause-driven capitalism is more than just an attractive option – it is an essential path forward. The Craftory champions this philosophy by insisting on consumer products whose entire lifecycle has been thoughtfully considered. This commitment is not only about fostering economic growth but also about ensuring tangible social and environmental benefits. The progressive mindset woven into its approach is a refreshing reminder that business success isn’t solely measured by profits – it’s reflected in the positive changes brought about by responsible innovation and thorough sustainability measures.
Project Impact and SDG Contributions
- SDG 6: Clean Water and Sanitation – Over 10bn liters of water saved promote accessibility to clean water solutions.
- SDG 13: Climate Action – Saving 170k tonnes of CO₂ demonstrates a significant commitment to fighting climate change.
- SDG 12: Responsible Consumption and Production – By rescuing 11.5m pieces of plastic from reaching landfill, the project embodies sustainable consumption practices.
- SDG 5: Gender Equality – With 66% AFAB employees across its portfolio, there is a robust push towards balanced gender representation.
- SDG 17: Partnerships for the Goals – The expansive network and deep industry connections foster strategic collaborations that drive lasting societal impact.
Innovation and Forward Thinking
The Craftory isn’t just a source of capital – it’s a powerhouse of innovation in the ever-evolving world of consumer packaged goods. By combining revolutionary funding techniques with a practical, hands-on approach to business scale-up, the investment house enables brands to prepare for a future where consumer consciousness is at its peak. This visionary approach, peppered with a conversational vibe and a clear understanding of modern market dynamics, results in a strategy that is both engaging and incredibly effective. With every step, the natural flow of progress is celebrated, encapsulating the idea that better choices, when paired with expert guidance, ultimately redefine industry standards.
