What TELUS Agriculture & Consumer Goods Is All About
TELUS Agriculture & Consumer Goods is all about connecting the dots — farmers, trusted advisors, retailers, and manufacturers — creating a seamless network that supports the entire agri-food ecosystem. It’s a digital bridge that helps everyone involved in agriculture and consumer goods work smarter, not harder. From crop management to food safety, and from supply chain sustainability to retail execution, TELUS offers integrated solutions that keep the industry moving forward.
The Main Benefit: Total Visibility and Smarter Connections
At its core, TELUS Agriculture & Consumer Goods delivers software that gives food businesses total visibility of the quality of their products and the compliance of their supply chains, from grower to retailer. This means less guesswork and more confidence in every step of the process. Here’s what it brings to the table:
- Supply chain and sustainability insights that help reduce waste and improve efficiency
- Food safety and quality controls ensuring products meet the highest standards
- Crop management tools that optimize yields and protect resources
- Trade promotion management to boost retail success
- Retail execution and revenue growth management analytics that drive smarter decisions
Diving Into Agriculture
When it comes to agriculture, TELUS is focused on connecting farmers with the trusted advisors, retailers, and manufacturers they rely on. It’s about creating a network that supports every stage of the farming process. Whether it’s crop management software or sustainability tracking, the goal is to help farmers make informed decisions that lead to better outcomes — for their land, their crops, and their bottom line.
Consumer Goods: Bridging Manufacturers and Retailers
On the consumer goods side, TELUS connects manufacturers and distributors with retailers, foodservice operators, and ultimately, the end consumers. This connection is vital for ensuring products reach shelves efficiently and meet consumer expectations. From managing trade promotions to executing retail strategies, the platform helps businesses grow revenue while maintaining quality and compliance.
Animal Agriculture: Enhancing Health and Profitability
Animal agriculture is another key focus area. TELUS supports a wide range of stakeholders — from cow calf producers and calf growers to feedlot operators, manufacturers, distributors, veterinarians, and veterinary clinics. The aim? To improve animal health and push the boundaries of production and profitability. It’s about smarter management and healthier herds, which benefits everyone involved.
Project Impact: Supporting Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger — by improving crop management and food safety
- SDG 3: Good Health and Well-being — through better animal health and food quality
- SDG 8: Decent Work and Economic Growth — by supporting farmers and manufacturers with digital tools
- SDG 12: Responsible Consumption and Production — via supply chain transparency and sustainability
- SDG 15: Life on Land — by promoting sustainable agricultural practices
Commitment Beyond Business: Acknowledging Territories and Reconciliation
TELUS Agriculture & Consumer Goods also recognizes the importance of respect and reconciliation. The team acknowledges that their work spans many Territories and Treaty areas, expressing gratitude to the traditional Knowledge Keepers and Elders — past, present, and future. This commitment aligns with the Truth and Reconciliation Commission’s 94 Calls to Action, reflecting a deep respect for the land and its people, and a promise to work responsibly and thoughtfully within these communities.
