What the Project Is
The project is an innovative venture in the furniture industry, passionately driven by the spirit of product design, reusing, upcycled, and recycled methodologies. It celebrates the essence of traditional craft while embracing modern sustainable practices. With unique decorative objects for your home, the project not only offers accessories that enhance living rooms but also reflects and questions the world around us through design… It features intriguing creations such as Plastic Rivers, and showcases exquisite pieces like Ceramics CU, RIAD, and CANDIL. Each item is a result of honest products that tell human stories, encapsulating the delicate craftsmanship of artisans while uniting people to foster and uplift culture in Madrid.
Main Benefit
The key advantages and facts of this project include:
- A commitment to sustainable and eco-friendly practices through reusing and upcycling materials.
- Honest products that tell human stories and embody traditional craft and modern product design.
- A focus on uniting people and enhancing community experiences, echoed in every piece.
- Innovative processes and materials that deliver not just an object, but a heartfelt feeling.
- Certification as a B Corporation with an impressive score of 88.5.
Introducing Artisans’ Craft
The project’s soul stems from its deep appreciation for artisans and their craft. With each piece crafted with passion and precision, the tradition of hand-made objects is kept alive. In every design, whether it is the visually striking round, triangle, or square forms offered in the shop, there is an echo of decades-old practices merged with the fresh concepts of modern artistry. The aesthetic journey experienced through these decorative objects is both nostalgic and exciting—almost like revisiting a well-loved story told in a new voice.
Sustainable and Upcycled Collection
The spirit of reusing and upcycling shines through the carefully curated collections. This includes a range of objects that stem from recycled materials, ensuring sustainable production without compromising on style or quality. By blending traditional techniques with upcycled creativity, each product stands as a testament to sustainable innovation. The use of recycled materials not only minimizes waste but also breathes new life into each handcrafted item, making every purchase a conscious choice for the environment. The project champions a future where sustainability is not just an option, but a daily, lived reality.
Discover Process and Materials
A core philosophy of the project is that the processes and materials used deliver not just an object, but a feeling. From the initial design phase to the final handcrafted result, transparent methods are employed ensuring every step resonates with care and clarity. It is a movement that reflects the conscious choices made towards production—combining creative energy with environmental responsibility. A robust network that incorporates the reusing of materials showcases how traditional production meets innovative product design, a journey marked by earnest dedication to craft and detail… every process, every texture, and every silhouette tells a story deeply embedded in community values.
The Project Impact
- SDG 9: Industry, Innovation and Infrastructure – Emphasizing modern product design and creative craftsmanship.
- SDG 11: Sustainable Cities and Communities – Strengthening community bonds through culture and artisanal excellence.
- SDG 12: Responsible Consumption and Production – Encouraging reusing, upcycled, and recycled practices.
- SDG 13: Climate Action – Pioneering sustainable methods that lower environmental impact.
- SDG 17: Partnerships for the Goals – Building community and collaborative networks in Madrid.
Embracing Future Design
In an era where design and sustainability converge, the project stands as a beacon of creative expression and environmental mindfulness. With a clear focus on blending traditional craft with modern design elements, every piece is not only an object but an experience—a moment that inspires and challenges the way decorative items are perceived. Casual yet compelling, the language of design here is accessible, full of charm and integrity. From the familiar presence of the Logo ACdO to the engaging digital environments like the Shop, Community, and social platforms on Instagram, Facebook, and LinkedIn, the project reaches out to a dynamic audience. It’s a narrative of recovery, transformation, and resilience—a tribute to a community that believes in honest objects and cultural upliftment. Each detail resonates with intentionality, making every accessory not just a decor piece, but a mindful emblem of sustainable, artisanal creativity.
