What is the Project?
REACH YOUR AUDIENCES AT SCALE WITH SUSTAINABLE DIGITAL CAMPAIGNS DELIVERED WITH TRANSPARENCY, SIMPLICITY, AND SPEED. This project is about more than advertising – it is an initiative that puts people and planet before profit by using sustainable media buying and responsible practices. The idea is simple yet powerful: it is a different kind of company with a conscience, one that is dedicated to delivering campaigns that are sustainable, efficient, and genuinely impactful. The mission definitely stands out by being braver than the norm, inspiring people, and fostering trust. The approach is human and nurturing, moving away from ordinary advertising to something that truly cares about the environment and society. It’s refreshing, almost like taking a deep breath in a chaotic world… a pause that reminds everyone that smart digital solutions can also be ethical.
Main Benefits
- For every campaign, the total carbon impact is meticulously calculated and offset, ensuring a net carbon positive difference.
- TraffiQ, the geo-contextual audience planning and analysis tool, delivers uniquely granular datasets for precision marketing.
- The sustainable advertising strategies align with rigorous B Corp certifications that meet the highest standards of environmental and social impact.
- Emphasis on transparency, regular performance measurement and reporting form the foundation of its operations.
- Team leadership featuring industry veterans like JOHN SCORAH, DARREN KIETZ, ALLISON GISLASON, MATT LONGLEY, MIKE BUCKLEY, SOPHIE CUNNINGHAM, JAMES SEXTON-BARROW, and DAVID GRAHAM drives the business with vision and passion.
Values that Drive the Mission
MORE THAN ADVERTISING defines the spirit of the project. The values are clear: WE ARE BRAVE, WE INSPIRE PEOPLE, WE ARE TRUSTED, WE ARE OPEN AND HONEST, WE ARE AMBITIOUS, WE ARE A NEW KIND OF BUSINESS, WE ARE HUMAN, and WE NURTURE PEOPLE. There is a genuine commitment to putting the planet first, using sustainable media techniques to create campaigns that not only captivate audiences but also respect the environment. It is an approach that many find invigorating because it champions responsibility while delivering measurable results.
Sustainable Practices in Action
NOTHING ORDINARY is the mantra when it comes to implementing sustainable practices. The organization actively reduces the carbon impact of day-to-day operations and uses innovative tactics to minimise the environmental footprint of advertising campaigns. Through a valuable collaboration with Zero Bees, comprehensive measures have been implemented to reduce emissions. Each campaign’s carbon impact is calculated with precision and then offset — and then some — to ensure that every advertisement contributes to taking net carbon out of the atmosphere. The process seems almost poetic in its balance between modern data-driven strategy and heartfelt environmental stewardship.
Innovative Marketing Tools
UNLEASHING GEO-CONTEXTUAL POWER FOR PRECISION MARKETING is where technology meets creativity. TraffiQ serves as a cutting-edge geo-contextual audience planning and analysis tool, optimising marketing strategy with uniquely granular datasets. This technology offers deep insights for precision planning, effective campaign targeting, and robust campaign analysis. It’s not just about reaching an audience; it’s about reaching the right audience—those who value sustainable, genuine digital campaigns and want their engagement to have both immediate impact and long-standing positive effects.
Project Impact
- SDG 13: Climate Action – by meticulously calculating and reducing carbon impacts for every campaign.
- SDG 12: Responsible Consumption and Production – through sustainable media buying and digital practices.
- SDG 8: Decent Work and Economic Growth – championing a different kind of business approach that puts people first.
- SDG 9: Industry, Innovation and Infrastructure – via cutting-edge tools like TraffiQ for geo-contextual insights.
- SDG 17: Partnerships for the Goals – demonstrated by collaborations and transparent reporting on performance.
Industry Recognition and Continuous Innovation
The project has not only captured the attention of sustainability enthusiasts, but it has also garnered notable industry accolades. The recent news highlights include Digital Media Owner of the Year, where after several years of persistence, accomplishments were recognised when David Graham grabbed the award. Also, the project received a nod on The Sunday Times Ones to Watch list. And let’s not overlook the winter conference in Bruges, which brought together conversations on B Corp commitments, innovative tools like TraffiQ, and strategies for international expansion. These recognitions and events affirm that the project is at the forefront of sustainable marketing, merging creativity with a responsibility toward both audiences and the planet. In an era where every campaign can make a difference, this initiative proves that upward momentum in sustainable digital campaigns is not only possible but thriving.
