About the Stooker Specialty Coffee Project
Stooker Specialty Coffee, a Sustainable B Corp Certified Coffee Roaster in Amsterdam, began its journey in 2014 with a vision to make specialty coffee the norm. Roasting in Amsterdam, the company has built a reputation for pairing great taste with ethical sourcing, ensuring that every cup is a result of conscientious effort from seed to cup. Stooker meticulously sources beans from amazing farmers—ensuring fair deals and fair practices—and then roasts them according to custom profiles right in their bustling Amsterdam roastery. The project thrives on an “all good” mindset that has resonated with the community since its inception, proving that good coffee can also be good for people and the planet.
Key Benefits & Figures
The project delivers several notable advantages and key figures that set it apart in the beverage industry. Not only does it offer a wide range of coffee types and roasts, but it also has a deep focus on sustainability and ethical practices. A few key figures and facts include:
- Free delivery on orders over €45 with same-day shipping on orders placed before 16:00
- B Corp certification, ensuring the highest standards in sustainability and social responsibility
- A diverse product range including products like Santa Lucía & Anonos – Gesha Cascara from €5.25, Peru – Norvil Perez from €13.00, and more
- Featured products such as Super Specials, Best Sellers, New Arrivals, Tasting Boxes, and Subscription options
- Multiple coffee experiences offered from single origins to seasonal blends, along with espresso and decaf variants
Ethical Sourcing and Roasting Excellence
There is a real passion for quality and conscience in every step—from sourcing the most beautiful coffees at a fair price to roasting them to perfection. The philosophy behind this project emphasizes that coffee should be good in every sense: great flavor, support for farmers, and care for the environment. Coffee beans are hand-selected from extraordinary farmers, ensuring that each lot reflects quality and ethical trade practices. Every batch is roasted in the Amsterdam roastery following time-honored traditions and modern techniques, making sure that the flavor profile is just right. The dedication to both excellence and ethics makes it easy to see why the brand has maintained its strong reputation for nearly a decade…
Diverse Coffee Offerings and Customer Experience
This project offers coffee lovers a variety of options to suit every taste. From All Coffee and Single Origins to Seasonal Blends and well-crafted Espresso and Decaf roasts, there is something to please every palate. Customers can choose between Filter and Espresso roasts, or explore the Featured collections that include Super Specials, Best Sellers, New Arrivals, Tasting Boxes, and flexible Subscription plans. Additionally, the comprehensive list of products—such as Brazil – Daterra Sunset, Colombia – Popayán Sugar Cane Decaf, and Ethiopia – Banko Gotiti—ensures that every cup delivered is a masterpiece. It’s a journey that enhances the overall customer experience, whether one is enjoying coffee at a chic bar, a cozy hotel, or a lively restaurant.
Commitment to Sustainability and Knowledge Sharing
Stooker Specialty Coffee is not just about delivering a fantastic cup of coffee—it is also committed to sustainable practices across its operations. The project is proudly B Corp certified and has an impressive B Corp score of 85.4, underscoring its commitment to creating a better world. Alongside ethical sourcing, the company actively emphasizes coffee training. The Academy offered by the brand has already trained hundreds, from home baristas to professional experts, detailing the art of good coffee. This dedication to imparting knowledge and crafting a community of coffee aficionados shows that the impact of this project goes beyond just taste—it spreads awareness, skills, and a passion for quality and sustainability.
Product Portfolio and Ethical Practices
Detail-oriented, with a carefully curated product portfolio, the project sticks to a fine balance between tradition and innovation. Lines such as Coffee Types (encompassing All Coffee, Single Origins, and Seasonal Blends) and Roasts (Filter and Espresso) speak to a deep understanding of market needs. The website even highlights specific products—
like the Ecotripper Organic or Colombia’s Popayán Sugar Cane Decaf—with competitive pricing and fair trade credentials. The ethos “from seed to cup” reflects not only meticulous attention to detail in production but also a firm belief in nourishing relationships with farmers, partners, roasters, baristas, and fans. This holistic approach ensures that ethical practices are integrated into every stage—from procurement to consumption.
Project Impact on Global SDGs
- SDG 1: No Poverty – Ensuring fair prices help uplift farmers and local communities.
- SDG 8: Decent Work and Economic Growth – Creating sustainable job opportunities in the coffee industry.
- SDG 12: Responsible Consumption and Production – Implementing ethical sourcing and production practices.
- SDG 13: Climate Action – Roasting practices and supply chain management that help minimize environmental impact.
- SDG 17: Partnerships for the Goals – Collaborative efforts with various partners across bars, hotels, restaurants, and the broader community.
Community and Future Prospects
The influence of Stooker Specialty Coffee reaches far beyond its Amsterdam headquarters, touching bars, hotels, and restaurants worldwide. With a clear focus on quality, sustainability, and ethical practices, the project continuously builds relationships and empowers communities. Its commitment to coffee training, the artisan approach to roasting, and the innovative distribution methods are just a few of the elements that resonate with coffee lovers today. This community-driven approach, paired with a dynamic and engaging personality, promises a future where specialty coffee is celebrated not just as a beverage but as a sustainable lifestyle choice. Ultimately, the project leaves a lasting impact on both the local and global stage by setting new standards in the coffee industry—proving that with passion and conscientious effort, coffee can indeed be a source for good, benefiting everyone involved.
