What Soulsight Is All About
SOULSIGHT is an independent strategy consultancy that believes the real challenge for organizations isn’t just knowing reality, but truly understanding it. Every project is a unique journey toward wisdom, traveled step by step alongside clients. It’s a radical conversation that broadens perspectives—not just for the client, but for the Soulsight team as well.
Key Figures and Experience That Define Soulsight
Here’s a quick snapshot of what makes Soulsight stand out:
- Over 20 years of experience working with top international company leaders
- More than 300 projects completed
- 100 large companies served
- 1000 leaders engaged
- Over 5000 professionals impacted across 18 countries
Vision: Crafting Impactful Strategies
Soulsight dives deep into the essence of organizations to connect them with society and their true purpose. The goal? To help companies become relevant and authentic agents of change—those who positively impact people, businesses, and the planet. It’s about understanding the world to create strategies that truly matter.
Culture: Unlocking Human Potential
Understanding the human being is key to unleashing potential. Soulsight helps organizations cultivate this potential by fostering a deep connection with purpose, values, and narratives. The result? Cultures that inspire, mobilize, and transform from within.
Business: Navigating Complexity to Activate Possibilities
Complexity can be daunting, but Soulsight integrates diverse disciplines, perspectives, and methodologies to uncover non-obvious possibilities. This approach leads to creative solutions that responsibly and sustainably grow businesses—turning challenges into opportunities.
Linking Soulsight Projects to Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – through leadership and culture development
- Decent Work and Economic Growth (SDG 8) – by fostering sustainable business growth
- Industry, Innovation, and Infrastructure (SDG 9) – via creative and responsible solutions
- Reduced Inequalities (SDG 10) – by connecting organizations authentically with society
- Partnerships for the Goals (SDG 17) – through collaborative journeys with clients
Case Studies: Real Stories of Transformation
Take a look at some standout projects that showcase Soulsight’s approach:
- Decathlon: Defined a customer loyalty model by understanding sports customers today, categorizing behaviors, and pinpointing key value propositions.
- Amazon: Positioned the e-commerce giant in rural Spain by bridging the industrial and creative fabric with Amazon’s customer network.
- IKEA: Engaged human talent by aligning people with the company’s purpose, making individual care a daily priority.
- Iberdrola: Redesigned the service portfolio with user needs in mind, creating prototypes across digital channels.
- BBVA: Digitally transformed banking by humanizing the mobile experience—simple, intuitive, and user-focused.
- Zara: Incorporated customer vision by identifying shopping behavior archetypes and shifting perspectives among thousands of employees.
