What is Softweb?
Softweb is a unique network of independent experts focused on collaborative and social innovation. Imagine a space where inclusive and ecological solutions come to life, driven by a community passionate about creating real value for society, institutions, and companies alike. The name says it all: “Soft” because the primary motivation is to foster societal value, and “Web” because it acts as a network of facilitators and experts working together. Since its creation in 2001, Softweb has evolved into a vibrant ecosystem that supports innovation with a heart.
Main Benefits and Key Facts
Softweb’s journey is marked by milestones that highlight its impact and growth:
- Founded in 2001 as a network of consultants.
- Revitalized in 2009 with a clear societal mission, led by Aurore Bui.
- Launched Soft-Space coworking in 2015, a hub for solidarity and collaboration.
- Created the Soft-Power association in 2017, initiated by Softweb alumni.
- Transitioned project support activities to Soft-Power in 2023.
- Continues consulting activities as a network of independent experts in 2024.
These key facts show a dynamic evolution, always anchored in social innovation and community empowerment.
The Founder Behind the Vision
Aurore Bui is the driving force behind Softweb’s societal mission. A consultant, speaker, and board member, she’s deeply committed to finding collaborative solutions that enhance societal well-being. Her work has sparked the creation of innovative structures in Geneva, including the Softweb incubator, the Solidarity Coworking Space Soft-Space, and the Soft-Kids program, which actively engages children and youth for the planet. Plus, she developed a unique support program for women entrepreneurs that blends soft and hard skills—pretty impressive, right?
Aurore’s Achievements and Recognition
The projects initiated by Aurore have not gone unnoticed. They’ve earned two nominations for the Swiss Ethics Award and snagged the Best for the Community awards in both 2016 and 2017. Support from the G’Innove program and the Confederation further highlights the value and impact of her work. Beyond that, Aurore shares her insights at Swiss and international conferences on social impact and economic empowerment, and writes a column on these topics for the economic magazine Bilan. In 2017, she was even named one of the 100 personalities shaping Romandy Switzerland. Quite the accolade!
Aurore’s Background and Personal Touch
With a solid foundation in electronic engineering and an MBA from the University of Geneva, Aurore brings a blend of technical expertise and business savvy to the table. Before diving into social innovation, she spent 12 years in corporate consulting and led a Business Intelligence department at the world’s leading shipping company. On a personal note, she’s a mother of two, passionate about travel, human connections, and meditation—elements that clearly influence her thoughtful approach to innovation and collaboration.
Softweb’s Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being
- SDG 4: Quality Education
- SDG 5: Gender Equality
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
- SDG 11: Sustainable Cities and Communities
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Softweb’s initiatives align closely with these goals, emphasizing inclusive growth, environmental responsibility, and collaborative partnerships that drive systemic change.
Looking Ahead: The Future of Softweb
As Softweb moves forward, it continues to embrace its role as a catalyst for social innovation. The network remains committed to supporting project leaders through the Soft-Power association while maintaining its consulting activities. The focus stays on fostering inclusive, ecological solutions that respond to today’s societal challenges. With a strong foundation and a visionary leader at its helm, Softweb is poised to keep making waves in the world of collaborative innovation… and that’s something to watch.
