What is Scandinavia Standard?
Scandinavia Standard is your go-to spot for everything Scandinavian — travel, design, culture, and the latest happenings for locals, travellers, and scandiphiles alike. Based out of Copenhagen and Stockholm, it’s all about bringing the Scandinavian lifestyle to life in English. Whether you’re a local, an immigrant, a visitor, or just someone who loves all things Nordic, this platform aims to enrich your experience of the city you’re in. It’s not about creating an exclusive bubble but about opening doors to the city’s vibe, right here and now.
The Main Benefit of Scandinavia Standard
What makes Scandinavia Standard stand out? Here are some key highlights:
- Founded in 2013 by Freya McOmish and Rebecca Thandi Norman, two immigrants who wanted the website they wished they had when they first moved to Denmark.
- Acts as a one-stop-shop for all English-language info on what’s happening across Scandinavia.
- Bridges the gap between Scandinavia and the rest of the world, showcasing the best in design, art, fashion, architecture, food, and drink.
- Focuses on content that’s useful, beautiful, sustainable, and inclusive.
- Based in Copenhagen and Stockholm, but with a global vision and reach.
About the Vision Behind Scandinavia Standard
The vision is pretty straightforward but powerful: a world where everyone can access information and inspiration to live their richest life — no matter where they are. Locals, immigrants, travellers, or admirers of Scandinavian culture, all should feel connected and informed. It’s about breaking down barriers and making Scandinavian lifestyle accessible to all, not just a select few.
Core Values That Drive the Project
Scandinavia Standard isn’t just about content; it’s about values that shape everything they do:
- Accessibility: Making what was once exclusive, open to many.
- Integrity: Walking the talk — aligning values with actions, especially when working with brands or making recommendations.
- Inclusivity: Actively fighting against homogeneity by promoting diverse visibility and inclusive hiring.
- Sustainability: Prioritizing both environmental and social well-being over profits.
- Functionality: Inspired by Scandinavian design, where function is just as important as form.
- Aesthetics: Embracing Scandinavian minimalism to highlight the region’s unique style.
How Scandinavia Standard Connects Cultures
At its heart, Scandinavia Standard is a bridge — connecting Scandinavia with the wider world. It’s not just about showcasing pretty pictures or trendy spots; it’s about sharing stories, ideas, and experiences that resonate across cultures. Whether it’s through design, food, or local events, the platform invites everyone to be part of the Scandinavian narrative, making it feel welcoming and inclusive.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 10: Reduced Inequalities — by promoting inclusivity and accessibility.
- SDG 11: Sustainable Cities and Communities — by encouraging sustainable living and cultural engagement.
- SDG 12: Responsible Consumption and Production — through highlighting sustainable business practices.
- SDG 13: Climate Action — by embedding environmental sustainability in its mission.
- SDG 17: Partnerships for the Goals — by building bridges between Scandinavia and the global community.
Why Scandinavia Standard Matters Today
In a world that’s more connected yet often fragmented, Scandinavia Standard offers a refreshing take on cultural exchange. It’s not just a website; it’s a community builder, a source of inspiration, and a practical guide rolled into one. By focusing on sustainability, inclusivity, and integrity, it sets a standard — pun intended — for how lifestyle media can be both beautiful and responsible. For anyone curious about Scandinavia or looking to deepen their connection with the region, this platform is a must-visit.
