REEN and Bintel Join Forces to Lead Nordic Smart Waste Management
REEN AS, a top Norwegian digital solutions provider for sustainable waste management, is acquiring Bintel AB, a Swedish tech company. This merger creates the strongest Nordic platform focused on smart waste management, driven by a shared mission to boost efficiency, sustainability, and digital innovation throughout the waste value chain. By combining REEN’s logistics and sensor technology with Bintel’s AI-driven platforms — Insight, Brain, and Go — the new entity will enhance REEN Control and REEN CMS, delivering greater value to municipalities, property owners, and commercial customers across the region. The acquisition also strengthens REEN’s presence in Sweden, an important growth market, while simplifying operations and accelerating product development under the new name REEN AB.
Main Benefits and Impressive Achievements
The merger brings together complementary technologies and customer bases, promising a future of improved digital services and expanded product options. Here are some key figures and facts that highlight the impact so far:
- 40% reduction in residual waste in multi-family housing environmental rooms after Bintel’s transformation process
- Estimated annual CO₂ reduction of approximately 3 tons per environmental room
- Projected annual CO₂ emissions reduction of 3,000,000 tons by 2030
- Enabling growing cities without increased pressure on ecosystems
- Journey towards connecting 300,000 smart waste management devices
The Waste Industry’s Digital Transformation
The waste industry has long been stuck in traditional, scheduled collection methods that don’t account for real-time waste flow variations. This often leads to inefficiency, high costs, and reactive operations. Bintel’s founders saw this gap and combined years of industry experience with digital communication expertise to pioneer a technological shift. Their vision? To bring the waste industry fully into the digital age, making what once seemed impossible, possible. This digitalization journey gradually moves businesses from analog and static processes to dynamic, data-driven operations, helping collect the right data, create accurate predictions, and unlock the full potential of waste management.
Customer Experience and Continuity
For customers, the acquisition means stability and continuity in the short term — no immediate changes to products, services, or contacts. Over time, customers will enjoy enhanced digital services, better support, and a wider range of solutions as the integration progresses. Existing contracts and prices remain unchanged, and any future updates will be communicated well in advance. Support channels will eventually unify, making it easier for customers to get help, whether they originally came from Bintel or REEN.
Commitment to Sustainability and Innovation
The combined company is deeply committed to sustainability, aligning its strategy with the United Nations’ global development goals. By leveraging AI, data analytics, and smart urban infrastructure, the company aims to reduce the waste industry’s CO₂ footprint to an absolute minimum. Innovation projects and ongoing development efforts focus on helping businesses improve source separation, transition to circular models, and embrace data-driven decision-making. The journey is far from over — the company continues to push forward, step by step, toward a more sustainable society.
Project Impact on the UN Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities — enabling smarter urban waste management
- SDG 12: Responsible Consumption and Production — promoting efficient resource use and waste reduction
- SDG 13: Climate Action — significantly cutting CO₂ emissions through optimized waste processes
- SDG 9: Industry, Innovation, and Infrastructure — driving digital transformation in the waste sector
- SDG 17: Partnerships for the Goals — fostering collaboration across Nordic countries and industries
Looking Ahead: The Future of Smart Waste Management
The merger sets the stage for a future where waste management is automated, optimized, and data-driven. With a unified platform and expanded capabilities, the company is poised to lead the Nordic region’s transition to smarter, more sustainable waste solutions. Customers can expect continuous innovation, improved sustainability outcomes, and a stronger focus on reducing environmental impact. It’s an exciting time — the digitalization journey is just beginning, and the potential to save time, resources, and the planet has never been greater.
