What the Project Is
RALLY IS AN ADVOCACY AGENCY. It is known for forging paths where others see obstacles, always ready to find a way forward or, if need be, create one from scratch… RALLY has built its reputation by embracing the challenges of political, cultural, and social complexities. The agency works with bold, tireless believers who champion equity, climate action, and justice. From its work with March for Our Lives, United Healthcare Workers (SEIU), Yes on 68, ClimateWorks Foundation, to GoFundMe, RALLY’s commitment to advocacy is evident in each partnership. The content reflects an organization that is deeply embedded in the communities it serves, proud to be a Certified B-Corp, and dedicated to influencing the future through authentic and resonant work.
Main Benefit
Key figures and facts that define the agency include:
- Featured Case Studies: March for Our Lives, United Healthcare Workers (SEIU), Yes on 68, ClimateWorks Foundation, GoFundMe
- Core Capabilities: Campaign Design + Management, Messaging & Narrative Change, Earned Media, Digital Engagement, Multi-Channel Advertising, Influencer Mobilization, Visual Design & Production
- Geographical Reach: Los Angeles, San Francisco, Seattle, New York
- Strategic Focus: Discovery, Strategy, Creative, Communication
- B-Corp Score: 105.3, proving that progress should start from within
Cultural Fluency and Authentic Engagement
The agency is not your typical communicator—it is firmly rooted in cultural fluency. RALLY understands that successful advocacy demands an authentic connection to the communities it serves. It thrives by being at home in the cities where culture and innovation intersect. As the agency states, advocacy is not a side hustle; it is a commitment to influence the future in ways that matter. This cultural connection is interwoven into every strategy, ensuring that the work remains genuine, powerful, and in tune with modern social dynamics.
A Bold Approach to Complex Challenges
Echoing its belief in creating unique pathways to change, RALLY is upfront about its approach: to truly make an impact, systemic problems require fresh thinking and relentless innovation. There is a distinct willingness to scrap everything and start over if needed. This bold mindset, combined with a dedicated focus on creative problem solving and strategic planning, allows the agency to transform challenges into opportunities for advocacy that resonates on multiple levels. Every project is approached with fervor, driven by the idea that there is always a unique path forward.
An Integrated Process of Discovery
RALLY’s methodical process is outlined in its four-step framework:
Discovery, Strategy, Creative, and Communication. These phases help ensure that every facet of the advocacy campaign remains integrated and aligned with its mission. Starting with a thorough discovery phase, the agency carefully assesses the landscape before crafting strategies that are both innovative and actionable. The subsequent creative phase injects dynamic design and narrative elements that elevate the campaign. Finally, communication ties the entire project together with distinct and memorable messaging that underscores the agency’s passion for change.
Project Impact
- SDG 10: Reduced Inequalities – Through partnerships with groups like United Healthcare Workers (SEIU) and Yes on 68, advocacy for social equity is central.
- SDG 13: Climate Action – The collaboration with ClimateWorks Foundation underscores a commitment to drive impactful change in the fight against climate challenges.
- SDG 16: Peace, Justice and Strong Institutions – Working with organizations that defend the disenfranchised and advocate for those wrongly accused reinforces a belief in justice and fairness.
Forward-Thinking Advocacy in a Dynamic World
In today’s fast-changing landscape, advocacy cannot operate on outdated templates. RALLY’s spirit and purpose are exemplified through an unwavering dedication to influence the future. The agency’s work—encompassing collaborative planning, visual design, strategy, pressure building, multi-channel advertising, messaging, earned media, and human storytelling—embodies a dynamic approach to today’s complex social challenges. RALLY is a firm believer that no matter the issue, whether it is a campaign as significant as March for Our Lives or a strategic push in political arenas, there is always a unique path forward. By engaging directly with communities, responding openly to challenges, and never hesitating to innovate or start anew, the agency continues to leave an indelible mark on the fabric of modern advocacy.
