What is the Project?
GREAT DESIGN FOR THE GREATER GOOD – a philosophy that defines a passionate approach to branding and design. Pixel Parlor is a woman-owned branding and design studio and certified B Corp that helps mission-focused clients tell inspiring stories, build meaningful brands, and create outcomes that truly matter. The project focuses on beautiful branding that not only captivates the eye but also makes the world a better place, with a commitment to environmental sustainability and social responsibility that underpins every decision.
Main Benefit
Key figures and facts reveal the core strengths of this approach:
- B Corp Score: 101.7 – a marker of rigorous social and environmental performance.
- Industry Focus: Advertising & market research with a creative, mission-driven angle.
- Main Keywords: graphic design, experiential graphic design, Philadelphia, Philly, design, UX design, web design, and print design.
- Specialized Services: from brand strategy and identity to digital design and social media that build deeper audience connections.
- Commitment to People, Planet, and Profit – creating impactful, sustainable outcomes while celebrating creative innovation.
Client Collaborations
Pixel Parlor guides mission-focused and creative clients through a proven, collaborative process where trust forms the foundation. The journey to uncover what makes each brand unique is joyful and dynamic – a process where honesty, empathy, and a team-like spirit are evident at every step. Clients benefit from a process that feels natural, with moments of pause and reflection… all while targeting profound human connection and relatable brand messaging.
Design & Innovation
The studio’s expertise shines through a diverse range of services. They develop brands with distinctive strategies and identities that clearly communicate what sets their clients apart. From digital design that deepens engagement across platforms to social media solutions that build stronger audience bonds, these services ensure that even in a crowded marketplace, a brand stands out. Additional offerings include UX and website design and development that drive business growth, illustration and infographics to accentuate stories, content strategy and copywriting for more engaging narratives, as well as experiential design and placemaking that inspire wonder. Not to mention print design, which is recognized as not dead but essential for capturing attention in innovative ways.
The Studio’s Journey
The story began in 2012 when a wife and husband team, Jenn Richey Nicholas and Andrew Nicholas, transformed their extensive industry experience and love for collaborative creation into a meaningful business. Their journey is as much about storytelling as it is about environmental sustainability, embodied in their studio culture and community involvement. Now into a second decade, the experience is marked by growth, evolution, and a consistent commitment to doing well by the world by choosing to be a force for good.
Every Aspect of Creative Strategy
The project emphasizes that great design is intertwined with telling great stories. It is about creating a deep connection with the audience, celebrating creativity, and ensuring that each design piece brings a positive impact. With a focus on areas like e-commerce, education and auxiliary programs, film and entertainment, nonprofit branding, and neighborhood branding, the project navigates multiple spheres with finesse. Every step, from ideation to execution, is underpinned by values such as keeping it kind, making a positive impact, and living the good life – a celebration of authenticity, creativity, and community spirit.
Project Impact
- SDG 4: Quality Education – fostering informed creativity and educational engagement.
- SDG 5: Gender Equality – promoting leadership through a woman-owned brand that uplifts voices.
- SDG 9: Industry, Innovation, and Infrastructure – driving innovative design methods in a competitive landscape.
- SDG 11: Sustainable Cities and Communities – shaping inclusive experiences through thoughtful design.
- SDG 12: Responsible Consumption and Production – committing to practices that leave everything better than it was found.
- SDG 13: Climate Action – integrating environmental sustainability into every facet of design.
Exciting Updates
Exciting client news radiates from the project’s recent achievements. The Young Vote, a film by Yard Girl Productions, is now streaming nationally on PBS Passport and is being shown on local PBS stations across the country. This dynamic update highlights not only the breadth of Pixel Parlor’s creative influence but also the impact of design that resonates with both local communities and broader social initiatives. The news reinforces that when great design meets purposeful storytelling, the outcome is transformative – a win for brands, audiences, and the greater good.
