What Ohana Public Affairs Is All About
Ohana is a boutique public affairs consultancy laser-focused on sustainability. Their mission? Making the European Union’s policies and processes not just understandable but actually actionable within organisations. It’s about cutting through the complexity of EU policymaking and turning it into something practical and useful. Ohana’s team brings together diverse backgrounds and deep expertise in EU legislation, with strong connections right in the heart of Brussels. They help organisations stay ahead in a constantly evolving regulatory landscape, especially when it comes to sustainability.
The Main Benefit: Turning Policy Into Action
Ohana doesn’t just talk policy—they make it work for businesses. Here’s what they bring to the table:
- Policy Monitoring & Strategic Awareness to keep clients informed
- Strategy & Policy Engagement that shapes outcomes
- Stakeholder Engagement Tools to build strong networks
- Representation in Brussels, right where decisions happen
- Business Readiness & Implementation support, including adapting to new legislation
- Awareness-Raising Regulatory Series to educate teams
- Regulatory Alignment & Gap Analysis to ensure compliance
Sector Expertise That Makes a Difference
Ohana’s expertise shines brightest in sectors undergoing major change. Take the textile, apparel, and footwear industry, for example. With EU regulations evolving fast, Ohana partners with textile companies to drive sustainable change through policy know-how, strategic alliances, and tailored advocacy. Then there’s the agri-food sector, which is transforming how food is grown, processed, and consumed. Ohana’s consultants help businesses navigate these shifts, turning sustainability challenges into real strategic opportunities.
The Story Behind Ohana
Founded in March 2019, Ohana’s roots actually trace back to a 44-day hiking trip in 2017. Pascale Moreau, an experienced public affairs manager, realized during that journey that she wanted to create something different—a consultancy dedicated exclusively to sustainability. She saw a gap: companies struggling to understand the “EU bubble” and needing someone to translate complex sustainability policies into simple, actionable terms. That’s exactly what Ohana does. The name “Ohana,” inspired by Hawaiian culture, means family and community—reflecting shared responsibility and integrity. This spirit guides their approach, working closely with clients to develop tailored strategies and drive positive change.
Ohana’s Unique Approach to Public Affairs
Ohana goes beyond traditional consultancy. It’s not just about influencing policy but also about helping businesses implement it effectively. Their approach is collaborative and insight-driven, turning policy challenges into opportunities. They believe it’s possible to work with businesses, help them grow, and still push sustainability forward. This dual focus on public affairs and business readiness makes Ohana stand out as a true partner in navigating the EU sustainability landscape.
Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 17: Partnerships for the Goals
Recognition and Commitment
Ohana is proud to be a member of the 1% for the Planet movement, showing their commitment to environmental responsibility. They’re recognised as a leading boutique and specialist consultancy in the Best in Brussels directory and are registered on the EU transparency register. This recognition underscores their credibility and dedication to making sustainability policy work for organisations, not against them.
