What the Project Is
Nurture Brands was founded in 2019, and is a collection of wholesome challenger brands that put taste and nutrition first. The project brings together names like Myracle Kitchen, Rebel Kitchen, EMILY, Ape, and The Primal Pantry, all committed to delivering Organic, Plant Based, Vegan, and Vegan Friendly options that are also Gluten Free and Diary Free. Every product represents a conscientious effort to combine exceptional taste with robust nutrition, while supporting sustainable practices. All brands within this portfolio are proudly B Corp certified—B Corporation in every sense—as they donate 1% of their revenue to sustainability-focused charitable causes, including support for 1% For the Plant initiatives. It’s a true celebration of good food that does good, with a dynamic approach and a commitment to excellence.
Main Benefit
The clear advantages of Nurture Brands can be seen in the figures and facts that define its journey:
- Founded in 2019 as a visionary collection of challenger brands.
- 1% of revenue donated to sustainability-focused charitable causes via 1% For the Plant.
- Over £200,000 donated to environmental charities to date.
- Products have won 20 Great Taste Awards and counting.
- B Corp certification with an outstanding score, recently noted at 88.7.
- Voted the 69th best company to work for in the UK in 2023.
- Head office located at 61 Grosvenor Street, London, W1K 3JE.
B Corp Certification and Ethical Commitment
Every aspect of the project resonates with the spirit of doing good while enjoying great food. Nurture Brands, along with its associated labels, proudly carries the B Corp certification seal. This certification is not just a badge—it’s proof of a rigorous commitment to social and environmental performance, accountability, and transparency. With a score of 88.7, these brands maintain high standards and continually push for improvement with a genuine focus on creating a positive social impact. The combination of ethical production methods and a passion for sustainability sets the stage for a business model that is as conscientious as it is innovative.
Award-Winning Taste and Nutrition
Taste and nutrition come first, and this is evident in every award received by the project. Over time, the brands have racked up 20 Great Taste Awards, underscoring the quality and flavor that resonate with customers. Casual conversations about food rarely skip over these accolades—each award is a mark of excellence and a testament to the dedication behind every recipe. With a dynamic blend of Organic ingredients and carefully curated Vegan and Vegan Friendly options, the products appeal to a broad audience that values not just taste but also the nutritional benefits in every bite.
Location and Community Impact
Based in the heart of London, at 61 Grosvenor Street, Nurture Brands is ideally situated to influence the local and broader community. The central location adds an element of heritage and trust, fostering community engagement and collaboration with local organizations and initiatives. The project connects people to the idea that ethical food production is not only about a product but about a sustainable and shared future. Through innovative production practices and a commitment to excellence, the brands have created a ripple effect of positive change — an impact that is felt both locally and globally.
Project Impact
- SDG 3: Good Health and Well-being – Through nutritious, Organic, and Plant Based products.
- SDG 12: Responsible Consumption and Production – Emphasized by ethical sourcing and sustainable methodologies.
- SDG 13: Climate Action – Evident in the commitment to Carbon Neutral practices and environmental donations.
- SDG 17: Partnerships for the Goals – Collaborating with like-minded organizations such as 1% For the Plant.
Industry Innovation and Future Prospects
The project stands as a beacon of innovation within the food products industry, highlighting the evolving consumer demand for products that are not only delicious but also aligned with a healthier planet. The growing recognition of products like those from Rebel Kitchen and Myracle Kitchen demonstrates a shift toward more sustainable, ethical, and nutritional choices. Occasionally, the path might seem a bit winding… but every step reflects a deep commitment to sustainability and social responsibility. With plans to expand and innovate further, the project sets an inspiring example for how tasty, award-winning products can coexist with a robust ethical framework. The evolving nature of consumer values continues to drive the industry, and Nurture Brands is well-positioned to lead the way by maintaining its high B Corp certification score, employing constantly improving and innovative production methods, and remaining at the forefront of the Organic, Plant Based, Vegan, and Gluten Free movement.
