What Is the Project?
ENGAGE. RETAIN. TRANSFORM. This solution for student retention in higher education is all about increasing retention and revenue using Behavioral Sciences and Artificial Intelligence. Movva builds and sends personalized content for each moment of the journey and student profile, directly acting on the prevention of dropout while increasing revenue for Higher Education Institutions. Along with these advanced techniques, viewers are invited to learn more by visiting this link. The solution is not just a blend of technology and theory, but a tailored approach designed to address real challenges faced by institutions, using science, tech, and an unyielding commitment to education in Brazil.
Main Benefits and Key Figures
Key aspects that illustrate the impact of the project include:
- INCREASE IN REVENUE
- STUDENT RETENTION
- ENGAGEMENT AND STUDENT PERFORMANCE
- PERSONALIZED AND AUTOMATED COMMUNICATION
- MOTIVATION THROUGHOUT THE UNIVERSITY JOURNEY
- STRENGTHENING STUDENT BELONGING
Diverse Presence in Educational Environments
The solution by Movva is present in varied educational setups such as colleges and universities, university centers, preparatory courses, technical courses, and online courses. In these places, the approach is consistently aligned with the challenges of modern education, taking into account the differences between each environment. The presence in such diverse settings emphasizes that the solution is well-adapted to the specific needs of every educational institution – it is not just a technical fix, but a strategic, holistic response to rising dropout issues and to the enhancement of the academic experience.
Intelligent Solutions Throughout the University Journey
Apparently, the process unfolds in a structured yet flexible manner. It starts with DIAGNOSIS where the team goes into the field to understand in depth the challenges affecting student retention. This stage provides a ground-level view which is essential for crafting a meaningful intervention. Next comes PERSONALIZATION – after identifying behavioral barriers at each moment of the journey, a personalized content strategy is built and automated to address dropout pain points effectively. Finally, with RESULTS being closely monitored, the IES can see the indicators of interactions according to the objectives defined in the project. It feels like a dynamic process that continuously adapts to the needs of each student throughout their educational journey… and that dynamic approach is perhaps one of its strongest features.
Ensuring a Future with Enhanced Communication
The solution reinforces enhanced communication and strengthened bonds across educational institutions. It is designed in such a way that every interaction, every message, and every piece of content feels personally relevant and timely. The focus on personalized and automated communication not only helps retain students but also ensures they remain engaged, empowered, and motivated from the moment they join the institution until graduation. This emphasis on communication is a reminder that in education, a personal touch combined with innovative technology can yield remarkable results.
Strengthening Bonds and Driving Transformation
Movva places a strong emphasis on creating a sense of belonging and motivation throughout the entire university journey. The project is built around the idea that student engagement goes far beyond simple academic performance. It is about fostering a community, encouraging bonds, and continuously sparking the motivation that students need to overcome challenges. From the early days of diagnosis to the final assessment through results monitoring, every phase is geared towards making the student feel seen and understood. This transformation is achieved through a unique blend of behavioral science and cutting-edge technology that not only anticipates needs but also delivers the right content at exactly the right time.
Project Impact on Sustainable Development Goals
- SDG 4: Quality Education – Promoting inclusive and equitable education and lifelong learning opportunities for all by addressing student retention challenges.
- SDG 8: Decent Work and Economic Growth – Enhancing revenue for Higher Education Institutions, contributing to economic growth and stability in the education sector.
- SDG 9: Industry, Innovation, and Infrastructure – Utilizing innovative technologies like Artificial Intelligence in a critical sector, strengthening the infrastructural backbone of education.
- SDG 10: Reduced Inequalities – By personalizing and automating communication, the project reduces disparities in access to tailored educational support.
Commitment to Transforming Education
Movva provides solutions for student engagement that are deeply rooted in science, technology, and a clear commitment to transforming education. The approach is about more than just numbers or metrics; it is about changing lives and reshaping the university experience. More than ever, educational institutions need a strategy that adapts to their specific challenges—one that truly understands the diverse needs of students and responds in real time. Here, tailored strategies, dynamic communication, and empathetic innovation come together to ensure that the journey through higher education is not only sustained but enriched, empowering each student to achieve their fullest potential.
