Monarc Jewellery: A Sustainable Approach to Luxury
Monarc Jewellery is not just a brand; it’s a movement towards sustainable luxury. Founded by Ella Drake in 2017, this New Zealand-born venture has grown into a beacon of ethical practices in the jewellery industry. With a commitment to sustainability, Monarc creates bespoke jewellery that not only looks beautiful but also respects the planet. The brand’s ethos revolves around intelligent design and premium materials, ensuring that every piece tells a story of care and responsibility.
- 100% recycled and certified precious metals used.
- Aboveground diamonds and gemstones to eliminate mining impact.
- Commitment to ethical sourcing and sustainable practices.
- Concierge service for personalized jewellery design.
- Engagement with the community through events like BONDED by Monarc.
Understanding Sustainable Practices in Jewellery
Sustainability in jewellery is about more than just the materials used. It’s about the entire lifecycle of a piece, from design to production to the end consumer. Monarc Jewellery takes this holistic approach seriously. They ensure that every decision made is rooted in good intention. This means sourcing materials responsibly, minimizing waste, and creating pieces that are meant to last. The brand believes that sustainability is an ongoing practice, one that requires education and a commitment to continuous improvement.
The Bespoke Experience: Crafting Unique Pieces
Monarc offers a bespoke service that allows customers to create their own unique jewellery. This process begins with a conversation to understand the client’s vision. Whether you’re in London or elsewhere, Monarc’s team is ready to assist. They provide sketches and CAD renders to help visualize the final product. This personalized approach ensures that each piece is not only beautiful but also meaningful, reflecting the wearer’s style and story.
Community Engagement and Events
Monarc is dedicated to building a community around its brand. Events like BONDED by Monarc allow customers to connect with the brand and each other. During these sessions, a fine gold chain is welded around the wrist, symbolizing a bond that goes beyond just jewellery. This innovative approach to community engagement fosters a sense of belonging and shared values among customers, making the experience of purchasing jewellery more than just a transaction.
Commitment to Ethical Sourcing
One of the standout features of Monarc Jewellery is its commitment to ethical sourcing. The brand uses 100% recycled gold from certified sources, ensuring that their materials do not contribute to environmental degradation. By eliminating the need for mining, Monarc helps protect ecosystems and communities affected by traditional mining practices. This dedication to ethical sourcing is not just a marketing strategy; it’s a core value that guides every aspect of the business.
Linking to the Sustainable Development Goals
Monarc Jewellery aligns its practices with several of the United Nations Sustainable Development Goals (SDGs). By focusing on responsible consumption and production, gender equality, and climate action, Monarc is making a tangible impact in the jewellery industry. Their commitment to sustainability is a step towards a more equitable and environmentally friendly future.
- Goal 12: Responsible Consumption and Production
- Goal 5: Gender Equality
- Goal 13: Climate Action
- Goal 8: Decent Work and Economic Growth
- Goal 17: Partnerships for the Goals
For more information about Monarc Jewellery and their sustainable practices, visit their website. You can also check out their video content here.
