What Is the Project?
DONATE TRANSFORMS. At MOL IMPACTO, the belief is that donating strengthens democracy, social justice, and solidarity. It is more than an act of generosity during emergencies – it is an act of permanent citizenship, almost like voting. This project in the publishing, newspapers, and magazines industry has been at the forefront of transforming lives for 18 years, carrying out transformative projects from start to finish: from conception to implementation, from engagement to donation to impact monitoring. Companies and NGOs have partnered with MOL IMPACTO to create systemic changes through social products, culture of donation initiatives, and transparent impact management. The project also resonates deeply within the realms of communication, content, media, publishing, NGOs, magazines, books, micro philanthropy, micro donation, and marketing de causa.
Main Benefits and Key Figures
The project offers multiple benefits, focusing on empowering society and strengthening communities. Some of the key figures and facts include:
- Over R$85 million mobilized in donations for more than 240 organizations across Brazil.
- SORRIA, the best-selling social brand in Brazil, has generated over R$70 million in donations over a 17-year history.
- MAGALU’s initiative, the largest Edital dedicated to combatting violence against women, involved comprehensive mapping, planning, and management.
- In partnership with PETZ, over R$11 million has been donated in 7 years, financing the Adopt Petz program that has promoted the adoption of more than 74 thousand pets.
- Retail With Cause, a platform sharing success cases and engaging the culture of donation, reinforces the importance of micro philanthropy and micro donation initiatives.
Social Impact and Engagement
Social impact is at the heart of MOL IMPACTO’s operations. This project is not only about creating social products but also about establishing a culture of donation that connects people and brands around a purpose. Engagement is driven through the production and management of multiplatform content that inspires audiences to donate more and better. The clear focus on communication and innovation creates purposeful content experiences that bridge the gap between society’s needs and the expertise found in magazines, books, and digital content related to health, well-being, and social justice. Sometimes, the power of a simple donation is like a vote for a better future… a true form of permanent citizenship.
Innovative Social Products
At the core of this initiative lies the development of social products built to generate donations for civil society organizations and achieve systemic societal changes on a large scale. From printed books with record print runs, reusable bags, cards, gift packaging, to digital content on health and well-being – every product is designed to link retail with a purpose. The MOL GUIDE TO SOCIAL PRODUCTS, now in its 4th edition, stands as a national reference on “buy-and-donate” initiatives by evaluating products and awarding special recognitions such as the emergency RS category. This innovative approach integrates the best aspects of communication, content, and publishing into effective fundraising channels.
Culture of Donation in Action
Embedding a culture of donation into society is a key aspect of the initiative. The project harnesses the power of engaging and dynamic content to encourage both internal and external audiences to support causes. For example, RETAIL WITH CAUSE serves as a platform for education and knowledge sharing, showcasing success cases of brands and hosting podcasts featuring professionals who are making a significant difference. Additionally, FOLLOW YOUR DONATION acts as a transparency portal. There, stakeholders can track audited values, explore supported organizations, and experience heartfelt narratives that bring the impact to life in a very direct and personal way.
Leadership and Operational Excellence
MOL IMPACTO was founded in 2007 by Roberta Faria and Rodrigo Pipponzi, and over the years the company has been consistently recognized for its significant contributions to social entrepreneurship, including awards like the Folha de S.Paulo Social Entrepreneur Award as well as membership in the Schwab Foundation Network. Today, the leadership team is completely composed of female executives, including CEO Roberta Faria, Chief Communications Officer Raíssa Pena, Chief Revenue Officer Christianne Toledo, Chief Financial Officer Gersiane Hosang, Chief Retail Operations Officer Patricia Pedon, and Chief Creative Officer Claudia Inoue. With extensive experience in creating business models that generate donations, production of multiplatform content, complete retail operations, stakeholder engagement, and transparency in management, the project is celebrated not only for its innovative approach but also for its commitment to democratizing social impact.
Project Impact
- SDG 1: No Poverty – By mobilizing resources and supporting organizations that tackle economic disparities.
- SDG 3: Good Health and Well-being – Via initiatives like SORRIA, which has generated significant donations for health organizations.
- SDG 4: Quality Education – Through engagement and educational content that promotes informed citizenship.
- SDG 5: Gender Equality – Evident in the company’s leadership and in projects dedicated to combatting violence against women.
- SDG 10: Reduced Inequalities – Through initiatives that foster social inclusion and reduce systemic disparities.
- SDG 16: Peace, Justice, and Strong Institutions – By ensuring transparency, monitoring impact, and engaging stakeholders in robust, democratic processes.
Legacy and Future Perspectives
A commitment to continuous innovation and a strong emphasis on responsible communication, content production, and publishing define the legacy of this project. With a dedicated approach to micro donation strategies and a clear focus on micro philanthropy, MOL IMPACTO’s initiatives have set benchmarks that inspire other brands and organizations across Brazil and beyond. The journey is marked by celebrating each small act of donation – each act that, when combined, creates waves of change… the perfect example of how everyday actions can build a better future for all. From developing products that support millions to consulting with brands on impact strategy and transparent communications, this project enriches society. It is a dynamic blend of digital media, strategic retail operations, and purposeful social impact. As the program continues to evolve with innovative digital content and strategic partnerships, it remains a shining example of how the integration of communication, media, and responsible marketing can transform lives.
