What Mission Performance Is All About
Mission Performance is all about creating safe, happy, and high-performing cultures. It’s a journey into compassionate leadership, led by experts like Justin Featherstone, MC FRGS FRAI, and Kathie Knell, MBE. Set to take place in May 2026, this transformational experience dives deep into how leadership, communication, coaching, and human performance come together to shape organisations that truly thrive.
The Main Benefit: Driving Culture and Performance
At the heart of Mission Performance are four powerful pillars, each refined over 20 years. Together, they accelerate performance in ways that matter:
- Communicate: Understanding how individual behaviour and communication styles ripple out to impact team culture and overall performance.
- Lead: Drawing on memorable leadership moments during tough times to coach and develop leaders at every level.
- Coach: Democratizing coaching skills across organisations, with all team members accredited at least to Practitioner level by EMCC (G), plus in-house accreditation capabilities.
- Human Performance: Specialising in high-reliability industries, using behavioural programmes, Crew Resource Management, and Lean methodologies to transform cultures at scale.
How Mission Performance Champions B Corp Values
Mission Performance isn’t just about business as usual. It’s about using business as a force for good. The organisation helps people and companies unlock their true potential while focusing on culture change that’s led and championed by senior leaders. This commitment is reflected in their impressive B Corp score of 81.4, showing a strong dedication to social and environmental responsibility.
Mission Investment: Transparency Meets Impact
One of the standout features is Mission Investment, born from a need for transparency. For every program delivered, the carbon emissions are calculated and converted into a Unit of Environmental Investment (UEI). This UEI is then invested directly into a community project, carefully selected and detailed in client proposals. It’s a simple but powerful way to link business activities with positive environmental impact.
Founders and Leadership: Real-World Experience
The founders come with some serious credentials — graduates of the Commando Training Centre Royal Marines, boasting two Commando Medals, a Sword of Honor, and commendations for exemplary service. Their global experience in training and leading teams in diverse situations shapes the organisation’s practical, no-nonsense approach. The leadership team is equally diverse, drawn from performance backgrounds rather than traditional training roles, ensuring authenticity and expertise in every interaction.
Project Impact: Aligning with Global Goals
- SDG 3: Good Health and Well-being – by fostering safe and happy work environments.
- SDG 4: Quality Education – through scalable coaching and leadership development.
- SDG 8: Decent Work and Economic Growth – by enhancing organisational performance and resilience.
- SDG 13: Climate Action – via transparent carbon emission tracking and environmental investments.
- SDG 16: Peace, Justice, and Strong Institutions – promoting ethical leadership and culture change.
Recent Highlights and Forward Momentum
Mission Performance stays at the cutting edge, recently sharing insights from the IADC Drilling Middle East Conference on transforming safety through innovation. Plus, their re-certification as a B Corp highlights why raising the bar matters—not just for them, but for the whole industry. With the ability to deliver globally and a commitment to hybrid and virtual experiential learning, they’re set to keep pushing boundaries in leadership, coaching, communication, human factors, and resilience.
