What Measure to Improve Brings to the Fresh Produce Industry
Measure to Improve (MTI) is the go-to consulting firm specializing in sustainability for the fresh produce industry. They’re all about practical, proven, produce-focused solutions that help growers, shippers, and processors build credible sustainability programs. The goal? To meet buyer demands, reduce risk, and deliver measurable results. From strategy and implementation to reporting and compliance, MTI turns sustainability from a stressor into a strength. Their deep industry knowledge and hands-on experience make them a trusted partner in an ever-evolving landscape.
Main Benefits of Tailored Sustainability Solutions
MTI offers five signature solutions designed specifically for the fresh produce sector, focusing on ROI, credibility, and clarity. Here’s what they bring to the table:
- Sustainability Strategy Solution: A customized roadmap delivered in 8–10 weeks, pinpointing high-impact opportunities and aligning teams.
- Sustainability Compliance Solution: Systems that simplify data collection and reporting, making audits a breeze year after year.
- Sustainability Certification Support: Guidance through certifications like Sustainably Grown, TRUE Zero Waste, or B Corp to boost buyer trust.
- Regenerative Agriculture Services: Practices that improve soil health, increase biodiversity, and build lasting value.
- Zero Waste Solution: Training and system improvements to turn waste into wins by enhancing landfill diversion and recycling.
- Quick Start Compliance Solution: Fast-track support for meeting deadlines like THESIS and Walmart’s Project Gigaton™ within 12 weeks.
The Growing Importance of Sustainability in Agriculture
Sustainability isn’t just a buzzword anymore—it’s a vital business strategy, especially in fresh produce. New regulations keep popping up, and buyers want detailed reports on sustainability metrics. If you’re not moving forward, you risk falling behind. The agriculture system contributes significantly to climate and environmental challenges, so regulators and consumers alike are pushing for change. Staying proactive means avoiding reactive scrambling and gaining a competitive edge.
Why Many Organizations Struggle with Sustainability
Even though sustainability is a priority, many organizations lack the right structure to treat it as a core business focus. Often, sustainability tasks fall to teams without the capacity or expertise to drive real change. Plus, sustainability personnel need to speak the language of everyone—from growers to CEOs—to break down barriers and foster organizational momentum. Without this, sustainability efforts can stall or become fragmented.
How Consulting Firms Fill the Gap
This is where consulting firms like Measure to Improve come in. They act as an in-house sustainability department, offering specialized expertise across diverse sustainability and agriculture topics. Whether a company is just starting out, needs extra capacity, or wants expert guidance, MTI provides the boost necessary to fast-track sustainability efforts. While having an internal sustainability team is great, it’s often unrealistic to expect them to cover every niche. Consultants fill those gaps and partner with internal teams to create tailored, effective programs.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – Supporting sustainable agriculture and food security.
- SDG 6: Clean Water and Sanitation – Promoting water efficiency and responsible water use.
- SDG 12: Responsible Consumption and Production – Reducing food waste and encouraging zero waste practices.
- SDG 13: Climate Action – Addressing climate change through regenerative agriculture and sustainable practices.
- SDG 15: Life on Land – Enhancing biodiversity and soil health.
Driving Industry-Wide Collaboration and Long-Term Success
Measure to Improve encourages the fresh produce industry to take a proactive stance on sustainability—meaningful action before it becomes a mandate. Their mission is to shape a resilient, healthy, collaborative, and prosperous fresh produce sector. By defining what sustainability means for the industry and communicating its economic, social, and environmental benefits, MTI helps move the entire supply chain forward. The focus is on programs that increase profitability, market visibility, and employee engagement, creating a win-win for businesses and the planet alike.
