What the Project Is
Marlin has a track record of building breakthrough fundraising because they enjoy offering ideas to solve problems or to seize opportunities. As an independent, privately-owned business, they champion the importance of messaging in relationship fundraising. The team is made up of mothers, fathers, sons, and daughters – a diverse group of strategists, creatives, project managers, developers, and digital experts with both mainstream agency and in-house charity experience. They know what it takes to create a global brand and understand how it feels to manage a fundraising campaign from the inside… every insight and every strategy comes from real experience, making their approach authentic and impactful.
Main Benefit
Key figures and facts that underline the value of their work include:
- Breakthrough fundraising strategies designed to solve complex challenges
- Independent, privately-owned structure that values relationship fundraising
- A multidisciplinary team with backgrounds in strategy, creativity, development, and digital innovation
- Expertise in creating global brands and managing internal fundraising campaigns
- Certification as a B Corporation, ensuring verified social and environmental performance
Strategic Creative Solutions
Supporter relationships offer charities the resources they need to create real social change, and it is recognized that donors need relationships too. For people to feel that they live a fulfilled life, they must believe they are good at sharing their love for others. Marlin’s team asks, “How can charities stretch a donor’s imagination of just how competent they can be through raising or donating money?” Their strategists work collaboratively to uncover attractive qualities that can be shaped into compelling offers to meet donor needs. Meanwhile, creative professionals develop messaging frames at the brand, program, or campaign levels to attract attention, develop loyalty, and show how a donor’s identity can be enhanced if they respond. Digital technicians are on hand to ensure that behavioral obstacles – such as inconvenience, friction, and procrastination – are diminished or removed… every element is finely tuned to drive engagement and impact.
Experiential Engagement
Marlin provides truly engaging experiences to both fundraising teams and supporters. This approach delights CEOs, beneficiaries, and finance teams with effective storytelling that values distinctiveness and dignity, as well as measurable performance. Supporter engagement is not just a one-time event; it is built to foster sustained support for social change. By crafting distinctive appeals and activations, Marlin helps charities present their causes in a way that communities can easily rally behind. The experience is designed to nudge donors’ identities, subtly highlighting how their involvement not only benefits the causes they care about, but also enhances their personal sense of purpose and fulfillment… a win-win for everyone involved.
Creative and Digital Integration
Marlin’s fundraising ideas can be put to work in a variety of formats – from single channels to integrated campaigns targeting specific audience segments, or even multiple segments at the same time. The approach is identifiable through the use of clear mission-focused prompts and engaging supporter experiences that drive donations. Whether it’s a fresh website, a comprehensive brand platform, or a cultural intervention, each solution is designed to support the overall cause with built-in dexterity. Marlin’s work extends beyond simple messaging; it integrates cutting-edge digital solutions to guide charities in navigating changes to their digital ecosystem, organizational attitudes toward fundraising, or even rethinking their brand strategy and identity… the integration is as seamless as it is innovative.
Long-Term Campaign Vision
Marlin’s work is not confined to one-off projects. Their ideas for fundraising appeals are strategically designed for both immediate impact and long-term benefits. By uncovering insights that last and creating iconic ideas with the necessary flexibility, they offer charities a distinctive approach to raising funds that can be relied upon over time. In some cases, it even makes sense to create a one-off communication that fundraisers can adapt and use in a variety of ways. This long-term vision ensures that the fundraising strategies are not just trendy, but robust and adaptable in a rapidly changing digital and social landscape. The commitment toward creating a lasting impact is evident in every initiative they launch, ensuring that every campaign is both innovative and enduring.
Project Impact
- SDG 1: No Poverty – Enhancing fundraising strategies that equip charities to tackle poverty.
- SDG 10: Reduced Inequalities – Building equitable donor relationships that bridge social gaps.
- SDG 11: Sustainable Cities and Communities – Strengthening community initiatives through dynamic fundraising.
- SDG 16: Peace, Justice and Strong Institutions – Ensuring transparency and accountability in fundraising communications.
Forging a New Path in Fundraising
Marlin supports charities by devising, presenting, and promoting distinctive appeals and activations, masterfully linking them to each cause so that every community feels a deep sense of ownership. The approach is as much about performance as it is about creativity – every project is a step forward in advancing both donor relationships and social change. This unique blend of strategic insight, creative engagement, and digital precision creates a fundraising ecosystem where every actor, from the supporter to the beneficiary, sees tangible benefits. The holistic vision extends from digital innovations and brand platform integrations to cultural interventions, all reinforcing the message that when the road ahead is filled with possibilities, solid planning, development, and analysis of tests are paramount. With a B Corporation certification attesting to their commitment to social and environmental performance, Marlin offers a balanced, purpose-driven model that is as inspiring as it is effective… the future of fundraising is bright, dynamic, and full of promise.
