What Living Alive Is All About
Living Alive is a vibrant micro-consultancy and partnership nestled on the rural north-east coast of Scotland, right in the watershed of the River Findhorn. It’s a place-based project born from a collaboration with the Findhorn, Nairn and Lossie Rivers Trust, inspired by a bioregioning approach that’s all about connecting deeply with nature at a watershed scale. The core idea? Coordinated action for nature recovery and connection that truly makes a difference. It’s not just about nature for nature’s sake, but about fostering meaningful relationships with the natural world to spark positive, systemic change. Living Alive brings together the unique skills and experience of Elle Adams and Rupert Hutchinson, focusing on impact-driven work that targets key intervention points to tackle urgent global challenges.
Main Benefits and Key Figures
Here’s what makes Living Alive stand out:
- Industry: Management consultant – for-profits
- B Corp Score: An impressive 91.7
- Location: Findhorn village, Moray, Scotland
- Focus Keywords: systems thinking, nature-based, nature, outdoors, retreat, regenerative, behaviour change, leadership, wilderness, Scotland, culture, wellbeing
- Unique partnerships: Collaboration with Scottish Government and B Lab to leverage business for economic system change
- Community projects: Handcrafted, wood-fired Nordic style mobile sauna on Findhorn Beach
Nature Connectedness Facilitation Training
One of the standout offerings is the Nature Connectedness Facilitation Training. This is designed to help outdoor practitioners develop the toolkits and mindsets needed to create experiences that spark pro-nature conservation behaviour changes. Whether you’re an individual, part of a team, or an organisation anywhere across Scotland, this training is tailored to equip you with the skills to inspire real change. It’s about more than just knowledge—it’s about fostering a deep connection with nature that translates into action.
Nature-Based Coaching Journeys & Leadership Retreats
For purpose-driven leaders looking to embed a planetary perspective into their work, Living Alive offers nature-based coaching journeys and leadership retreats. These aren’t your typical retreats—they take place along the stunning coasts, rivers, and mountains of the Scottish Highlands. The focus is on cultivating an interdependence mindset and behaviours that align leadership with the rhythms and wisdom of the natural world. It’s a powerful way to reconnect, reflect, and realign leadership with regenerative principles.
Leveraging Business for Economic System Change
Living Alive also plays a unique role in leveraging business towards economic system change in Scotland. This is done through a special partnership between the Scottish Government and B Lab, aiming to shift how businesses operate within the economy. The goal? To embed systems thinking and regenerative practices into the heart of economic activity, making business a force for positive environmental and social impact. It’s a bold approach that recognizes the critical role business must play in addressing today’s urgent challenges.
Project Impact and Sustainable Development Goals
- SDG 13: Climate Action – Driving systemic change to combat climate challenges
- SDG 15: Life on Land – Promoting nature recovery and connection at a watershed scale
- SDG 3: Good Health and Well-being – Supporting wellbeing through nature-based retreats and coaching
- SDG 8: Decent Work and Economic Growth – Encouraging regenerative business practices
- SDG 17: Partnerships for the Goals – Collaborating with government, trusts, and communities
A Unique Community Project: The Watershed Sauna
Beyond consultancy and training, Living Alive embraces community spirit with a handcrafted, wood-fired Nordic style mobile sauna. This sauna roams the wild shores and riverside of the Moray Firth, keeping folks warm and well while they connect with the natural environment. It’s a side project that perfectly captures the ethos of Living Alive—community-based, rooted in nature, and designed to enhance wellbeing. Find out more at watershedsauna.com.
