What is La Newyorkina?
La Newyorkina is a family-run company that crafts delicious granolas daily in their bakery ovens. Born from a simple yet unforgettable breakfast experience in New York City, this brand brings a fresh, artisanal touch to the granola scene in Spain. Their story is rooted in passion, discovery, and a dream to create something truly special—granola made with love, inspired by the vibrant food culture of NYC but crafted with care in Asturias.
The Main Benefit: Healthy, Artisanal Granola Made Just for You
La Newyorkina offers more than just granola; it delivers a wholesome experience that combines health, quality, and authenticity. Here are some key facts that highlight what makes this brand stand out:
- Bcorp score of 90.5, reflecting strong commitment to sustainability and social responsibility
- Focus on healthy, eco-friendly, and bio ingredients
- Granola varieties that cater to keto and overnight oats enthusiasts
- Daily production in small batches to ensure freshness and artisanal quality
- Inspired by the vibrant food trends of NYC and California’s healthy lifestyle
The Story Behind the Name
Ever wonder why it’s called La Newyorkina? The name captures the essence of a journey that began with a less-than-stellar hotel breakfast in New York City. A concierge’s quirky “spanglish” tip led to a tiny café in an alley where homemade granola stole the show. That crunchy, tasty granola paired with natural yogurt sparked a dream. The founders imagined bringing that same magic back to Spain, naming their brand La Newyorkina as a nod to the city that inspired it all.
Overcoming Challenges and Skepticism
Launching a granola brand in Spain wasn’t a walk in the park. Early on, the founders faced plenty of doubts: “I have the category covered,” or “That will never work in Spain,” were common refrains. But persistence paid off. Two years of hard work and nearly empty wallets later, La Newyorkina’s granola was winning hearts. Small press mentions and national awards began to open doors, proving that this fresh take on a dormant cereal category was exactly what the market needed.
Granola Culture: From NYC to Spain
The journey wasn’t just about making granola; it was about embracing a lifestyle. From NYC’s bustling cafés to California’s surfer bowls filled with açaí and granola, the founders discovered a vibrant culture around this humble cereal. Granola is more than breakfast—it’s a staple in healthy supermarkets, stores, and restaurants. Bringing that culture to Spain meant introducing a new way to enjoy oats, nuts, and seeds, crafted with care and a touch of NYC’s energy.
La Newyorkina’s Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – promoting healthy eating habits
- SDG 12: Responsible Consumption and Production – eco-friendly and bio ingredients
- SDG 8: Decent Work and Economic Growth – supporting local family-run business
- SDG 13: Climate Action – commitment to sustainability reflected in high Bcorp score
Looking Ahead: The Future of La Newyorkina
La Newyorkina is just getting started. With a strong foundation built on passion, quality, and a unique story, the brand aims to keep revolutionizing the cereal category in Spain. The dream is to continue growing, innovating, and sharing their love for granola with more people. It’s a journey that invites everyone to join in—because this story is far from over.
