Introduction
JUBEL Beer is not just another drink; it’s a revolution in the beer world. Founded by Jesse Wilson, this unique lager is infused with fruit, making it a dangerously refreshing option for those who love a crisp taste. But what sets JUBEL apart is its commitment to sustainability. This article will explore how JUBEL aligns with sustainable development goals and the benefits it brings to consumers and the environment.
Key Features of JUBEL
- Gluten-free and vegan-friendly
- 63% less sugar than traditional fruit ciders
- Carbon neutral business practices
- Supports local communities and economies
- Encourages responsible drinking
The Story Behind JUBEL
JUBEL was born in an après-ski bar, where Jesse discovered the delightful combination of lager and peach. This experience sparked an idea that would change the way people think about beer. The name JUBEL means “a feeling of extreme joy,” and that’s exactly what the founders wanted to share with everyone. They wanted to create a drink that even those who don’t like beer would enjoy. This vision led to the creation of a product that is not only delicious but also sustainable.
Commitment to Sustainability
JUBEL is proud to be a certified B Corp, which means it meets high standards of social and environmental performance. The company is dedicated to using business as a force for good. They focus on reducing their carbon footprint and have implemented practices that make them a carbon-neutral business. This commitment to sustainability is not just a marketing gimmick; it’s a core value that drives every decision they make.
Healthier Choices for Consumers
One of the standout features of JUBEL is its health-conscious approach. With 63% less sugar than traditional fruit ciders, it offers a guilt-free option for those looking to enjoy a drink without the excess calories. This is especially appealing to health-conscious consumers who want to indulge without compromising their dietary goals. JUBEL’s gluten-free and vegan-friendly options also cater to a wide range of dietary preferences, making it accessible to more people.
Supporting Local Communities
JUBEL believes in supporting local communities and economies. By sourcing ingredients responsibly and working with local suppliers, they contribute to the economic well-being of the areas they operate in. This not only helps create jobs but also fosters a sense of community and connection. JUBEL’s approach to business emphasizes the importance of giving back and creating a positive impact on society.
Encouraging Responsible Drinking
JUBEL promotes responsible drinking by offering a sociable 4% ABV. This lower alcohol content allows consumers to enjoy their drinks without the negative effects of higher alcohol beverages. The brand encourages moderation and mindfulness, making it a great choice for social gatherings. By focusing on quality over quantity, JUBEL helps create a culture of responsible enjoyment.
Conclusion: Aligning with Sustainable Development Goals
- Goal 3: Good Health and Well-being
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 8: Decent Work and Economic Growth
- Goal 17: Partnerships for the Goals
In conclusion, JUBEL Beer is more than just a refreshing drink; it’s a brand that stands for sustainability and community. By aligning with the United Nations Sustainable Development Goals, JUBEL is making a positive impact on the world. For more information, visit JUBEL Beer. You can also check out their story in this video.
