What is the WABI-SABI and Rinascimento Project?
WABI-SABI and Rinascimento represent a fresh, innovative approach in the world of paper—specifically focusing on 100% recycled paper that doesn’t just serve a purpose but tells a story. This project, rooted deeply in sustainability and creativity, is all about redefining how paper is perceived and produced. WABI-SABI introduces a new aesthetic by embracing the natural imperfections of recycled pulp, turning what some might see as flaws into unique beauty. Meanwhile, Rinascimento takes recycled pulp from client companies and transforms it into elegant, luxury creative papers that shine in packaging projects. Together, they showcase a commitment to responsible material use, environmental care, and artistic expression, all while honoring nearly a century of paper-making expertise.
Main Benefits and Key Facts
Here’s why this project stands out in the paper and packaging industry:
- 100% recycled papers certified FSC Recycled Credit, produced in an integrated cycle that skips the intermediate recycled cellulose step.
- Reduction of transport-related emissions by up to 79% thanks to a short geographical supply chain, 100% made in Italy—from pulp to box.
- Halving of production process emissions by producing paper directly from pulp rather than recycled cellulose sheets.
- Use of Life Cycle Assessment (LCA) software to measure CO2 equivalent emissions “from cradle to gate” for every paper product.
- Since 2020, a progressive replacement of virgin supports with recycled papers, including collections like KIND, Silver, Gold, and Metallic.
- Over 250 textures available for tailor-made papers, supported by a well-equipped laboratory and more than 90 years of experience.
- 386 special papers ready to meet the creative and technical needs of designers and transformers.
The Unique Aesthetic of WABI-SABI
WABI-SABI isn’t just a collection; it’s a philosophy. It celebrates the beauty found in simplicity, calm, and the charm of imperfection—those little quirks that come from the natural variability of recycled pulp. The collection features soft contrasts and embossings inspired by textile patterns and natural materials, including unique textures like the “rice” pattern. By diving into ICMA’s historical archives and selecting exclusive embossings printed in relief, WABI-SABI offers a sober, frugal essence that’s both visually striking and environmentally conscious. It’s a fresh way to see paper—not as something that needs to be perfect, but as something that can be beautifully imperfect.
Rinascimento: Luxury Meets Sustainability
Rinascimento takes recycled pulp and turns it into luxury packaging papers that don’t just look good—they tell a story of sustainability and innovation. Unlike typical recycled papers, Rinascimento’s approach is deeply local and efficient. The entire process happens in Italy, ensuring a short supply chain that drastically cuts down emissions. Plus, by producing paper directly from pulp, Rinascimento halves the emissions usually associated with recycled paper production. This project is a game-changer for brands looking to combine elegance with environmental responsibility, proving that luxury and sustainability can go hand in hand.
Tracking Environmental Impact with LCA
One of the standout features of this project is its commitment to transparency and measurable impact. Every paper product leaving ICMA is tracked using Life Cycle Assessment (LCA) methodology, which calculates the carbon footprint in terms of CO2 equivalent emissions from “cradle to gate.” This means from the origin of the raw material—whether tree or recycled pulp—all the way to the paper exiting ICMA’s facilities. This rigorous approach allows clients to understand their environmental impact clearly and work together on action plans to reduce emissions. It’s a perfect example of how sustainability can be both accountable and actionable.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through the use of 100% recycled materials and integrated production cycles.
- SDG 13: Climate Action – by significantly reducing CO2 emissions via short supply chains and efficient production methods.
- SDG 9: Industry, Innovation, and Infrastructure – with innovative paper production techniques and tailored solutions.
- SDG 15: Life on Land – by reducing the demand for virgin pulp and promoting sustainable forestry certifications.
- SDG 17: Partnerships for the Goals – collaborating with clients to measure and reduce environmental impact.
Looking Ahead: The Future of Creative and Sustainable Paper
Since 1933, ICMA has been a pioneer in paper innovation, and this project continues that legacy with a clear eye on the future. By blending tradition with cutting-edge sustainability practices, WABI-SABI and Rinascimento are setting new standards for creative paper and packaging. The focus remains on minimizing environmental impact without sacrificing the rich aesthetics that define luxury paper. With ongoing development of new collections and textures, plus a strong commitment to circular economy principles, this project is more than just paper—it’s a movement toward a more responsible and beautiful world.
