What is the Project?
Growth Through Purpose ™ is a transformative consultancy initiative in the social networks and info sharing industry with a strong creative, marketing, and consultancy focus. It champions the idea that THE FUTURE BELONGS TO BRANDS THAT LEAD WITH WE – a timely reminder that in a challenged world, employees, investors, and customers demand that business benefits everyone. By building brand movements that regenerate our communities, society, and planet, this project underwrites a bold vision: to course-correct our future and embed a deep sense of humanity and purpose within business practices. With a firm belief in empowering brands to become impact leaders, the project exemplifies how to DEFINE PURPOSE & ROLE, ENGAGE STAKEHOLDERS, and SCALE IMPACT.
Main Benefit
A key benefit of this initiative is its clear demonstration of success through iconic brand examples and tangible key figures:
- Mammut: A 165-year-old Alpine brand that builds a sustainable future with its globally recognized mountaineering heritage.
- VF Corporation: One of the world’s largest apparel, footwear, and accessories enterprises that activates a purposeful portfolio to unlock greater value.
- Avery Dennison: A B2B leader transforming itself and industries by establishing an industry leadership role across employees, partners, supply chains, and customers.
- B Corp Score: An impressive 92.6, which underscores the project’s commitment to high standards of social and environmental performance.
- Main Keywords: creative, marketing, consultancy, movement, purpose, strategy, communications, training, workshops, growth, and impact.
Define, Embed & Activate Your Role
Focused on clarity and authenticity, the project emphasizes the importance of defining the brand’s purpose and role. It highlights an approach to research and insights that lead to purpose diagnostics, brand naming, identity, and positioning – all vital steps to transforming a company’s narrative. The initiative harnesses the principles of Purpose & Impact Storytelling and Thought Leadership Guidance to develop a unique identity that seamlessly blends with ESG, DI&E, and SDG strategies. This approach enables businesses to not only connect internally among employees but also to turn them into true advocates – a process that is both measured and meaningfully engaging.
Educate, Engage & Rally Stakeholders
Engagement is at the heart of what makes this project successful. By focusing on internal HR communications, culture building, and leadership and team training, the initiative ensures that every stakeholder feels connected to a larger purpose. It is all about educating and rallying communities – from employees to customers… and even local partners – to activate a shared vision. The model leverages employer branding and thoughtful messaging to create narratives that speak directly to diverse audiences, ensuring that the call for collaboration and collective growth is as clear as day.
Building Brand Movements
At its core, the project is about turning businesses into impactful movement creators. It challenges brands to transcend their products, services, or categories and instead, shape culture. The process involves crafting a compelling and authentic story – one that not only builds a sustainable competitive edge but also reconnects companies with their profound duty toward society. From Mammut’s storied heritage to VF Corporation’s dynamic portfolio management, the initiative has provided real-life examples of how brands can be both celebrants and catalysts for change. This model champions a collaborative drive: a commitment to working together, embracing a playful spirit, and taking relentless dedication to foster growth and regenerative impact.
Project Impact
- SDG 5: Gender Equality – through inclusive internal communications and ESG practices.
- SDG 9: Industry, Innovation and Infrastructure – by encouraging portfolio and product innovation alongside strategic brand transformations.
- SDG 12: Responsible Consumption and Production – through impactful messaging on sustainability, ethics, and decentralized supply chains.
- SDG 13: Climate Action – by catalyzing movements that regenerate communities and drive sustainable business practices.
- SDG 17: Partnerships for the Goals – underscored by a commitment to collaborative drive and collective well-being.
Vision for the Future
This initiative enunciates a powerful vision for the future of business. By setting an example through texts like “A rude awakening and urgent new vision for business, brands, and our future,” the project positions itself as more than just a consultancy; it becomes a movement. The message is clear: BE A PURPOSE WITH A COMPANY, NOT A COMPANY WITH A PURPOSE. It inspires brands to become celebrants of their stakeholder communities while allowing their creative spirit to flourish in dynamic, everyday conversations. Even as challenges appear daunting, the playful spirit of creativity, the unshakable drive for collaboration, and the relentless dedication to positive impact ensure that the roadmap is as engaging as it is transformative. Ultimately, this visionary approach aims to raise humanity’s consciousness through business – to remind all that the journey towards a regenerative and resilient future is best traveled together.
