What the Project Is
Green Living Enterprises stands as Canada’s #1 cause marketing agency—creating award-winning campaigns, communications, and experiences for environmentally and socially responsible brands. The agency’s innovative approach proves that business can benefit both people and planet, and the work is as dynamic as it is purposeful. With projects that range from home renovations to tree planting and even eco-friendly power innovations, the work remains focused on green and sustainable initiatives. The creative energy resonates with each campaign … a true reflection of their signature blend of marketing, eco values, and cause-driven storytelling.
Main Benefit
The unique strength of this agency lies in its impressive figures and facts, including:
- Industry: Other info service activities
- BCorp Score: 98.1
- Main Keywords: Greenliving, marketing, green jobs, green, eco, sustainability, events, awards, content, advertising, consulting, strategy, consultation, branding, film, digital, experiential, design.
- A diverse portfolio of projects that range from intimate storytelling to large-scale campaigns.
Diverse Project Portfolio
The range of projects executed by Green Living Enterprises demonstrates their commitment to variety and relevance. There is Scotiabank, where the intimate narrative of a couple renovating their home sets a creative backdrop. Greenpeace International’s project shows a trio of young adults enjoying the outdoors from the top of a mountain, echoing the lively spirit of eco-adventures. Meanwhile, projects for Toronto Hydro capture the pragmatic side of life—such as calculating monthly bills—while the University of Toronto’s Hart House reflects on the refinement of academic heritage. Other notable projects include TD Bank’s tree planting by enthusiastic volunteers in a dense forest, Hydro One with its practical depiction of someone changing light bulbs, and The Home Depot, where a woman and her child share a gardening moment.
Creative Campaigns and Communication
Every project under Green Living Enterprises is delivered with a creative edge. Campaigns for IESO, where a white eco-friendly power bar with black and green plugs tells a story of energy innovation, and SickKids, which gently captures the bond between a doctor and child in hospital halls, reflect a dedication to thoughtful communication. The storytelling doesn’t stop there; the Clean Water Foundation is represented by joyful imagery of kids splashing in a lake, Healthy Home Magazine by a young couple playfully feeding each other salad, and Samsung by a simple yet powerful act of disposing of electronics in a recycling bin. Even Eva’s Initiatives for Homeless Youth, depicted by a young man wrapped in a blanket on the streets, carries a narrative that pushes boundaries and tells a real-life story.
Engaging Visual Narratives
Visual storytelling remains at the heart of their work. Environmental Defence’s illustration of a North American lake dotted with tree-filled islands sets the stage for discussions on environment and responsibility. Rotary International is brought to life with an image of Justin Trudeau on stage alongside two men at a Rotary event—this dynamic approach contrasts with the aerial view of buildings with eco-friendly grass rooftops in the NEEP project. The Pan Am Games project captures the vibrant energy of Toronto’s 2015 opening ceremony stage, while Videos highlights someone editing on a laptop, emphasizing modern digital creativity. Lastly, projects like B Lab U.S. & Canada, with a woman giving a speech to a large audience, along with CJFE’s striking illustration of three journalists with taped mouths and Pembina Institute’s practical scene of workers installing a solar panel, build a tapestry of genuine engagement and creative zest.
Internal Dynamics and Digital Influence
Crafted with careful attention to detail, the narrative across these projects has a conversational quality that allows the audience to truly feel connected with the story. The use of relatable visual cues—from a casual moment of renovation to the energetic planting of trees—sends a powerful message about sustainability and innovation. Digital and experiential design merge seamlessly with traditional storytelling, creating a synergy that redefines eco-conscious marketing. Every campaign reinforces the agency’s mission by integrating environmental themes with contemporary communication strategies, resulting in an immersive experience that captivates and informs.
Project Impact
- SDG 3: Good Health and Well-being – Through projects like SickKids and healthy lifestyle campaigns.
- SDG 7: Affordable and Clean Energy – Evidenced by initiatives involving Hydro One and energy-efficient projects.
- SDG 11: Sustainable Cities and Communities – Seen in projects linked to the University of Toronto and urban development.
- SDG 12: Responsible Consumption and Production – Reflecting Green Living Enterprises’ dedication to eco-friendly practices through recycling and sustainable events.
- SDG 13: Climate Action – Reinforced by environmental campaigns and green initiatives across multiple projects.
Sustainable Future
The overarching narrative of Green Living Enterprises is a vibrant blend of eco-conscious innovation and heart-led storytelling. The integration of artful visual narratives with cause-driven communications creates a roadmap to a sustainable future—one that is as diverse in its messages as it is unified in its mission. With projects spanning from individual home improvements to expansive public communications, the agency not only inspires through creativity but also motivates action towards greener living and responsible global practices. It is a journey defined by passion, authenticity, and an unwavering commitment to the environment—truly a conversation that moves forward, one innovative campaign at a time.
