What Is the Go Mad Thinking Project?
Imagine shifting mindsets, developing leaders and teams, and boosting business performance — all in a way that’s fast and measurable. That’s exactly what the Go Mad Thinking project is about. It’s a dynamic approach designed to help leaders and teams break free from old, limiting patterns and think differently. The goal? To accelerate performance and deliver real results within just 60 days. This isn’t about vague promises or slow changes; it’s about practical, tailored programmes centered on executive-sponsored improvement projects that create a triple impact: personal growth, enhanced team performance, and tangible business improvement.
The Main Benefit: Measurable Results, Fast
Here’s what makes Go Mad Thinking stand out:
- 60 days to measurable progress: Results that you can see and feel, quickly.
- Triple impact: Personal growth, team performance, and business improvement all at once.
- Proven framework: The Go M.A.D.® Results Framework uses seven practical success principles to turn thinking into action, and action into results.
- Wide applicability: Works across sectors and teams, no matter the challenge.
- Risk-free: If improved results aren’t visible in 60 days, there’s no payment required.
Breaking the Insanity Loop
Ever feel like your team is stuck doing the same thing over and over, hoping for different results? That’s the infamous insanity loop. It’s a cycle of reacting to problems without changing the way you think. Go Mad Thinking tackles this head-on by encouraging different thinking as the starting point for different actions. The framework isn’t just a model — it’s a repeatable system that helps teams break free from old habits and deliver measurable progress. Because, let’s face it, different results require different actions, and different actions start with a fresh mindset.
Why Traditional Methods Sometimes Fall Short
Leaders often try new strategies, restructures, leadership training, or culture programmes. They bring in Lean, Agile, Kaizen, or Six Sigma. But sometimes, despite all that effort, the results just don’t come fast enough or spread wide enough. On the surface, everything looks fine — good people, busy teams, lots of effort. But underneath, the same issues keep popping up. Priorities shift, energy is high, yet results remain inconsistent. The missing piece? A shared way of thinking that turns activity into real progress — quickly and at scale.
What Clients Love About the Go Mad Thinking Approach
Clients rave about the simplicity and effectiveness of this approach. It’s easy to understand, practical to use, and simple to apply across any team or situation. Plus, it integrates seamlessly with existing improvement methods, boosting impact without duplication. The focus is always on delivering measurable results through targeted projects that cause minimal disruption. And once the seven principles are learned, they can be applied everywhere — at work and beyond. From team performance to organization-wide change, the Go M.A.D.® Results Framework delivers bold thinking, better actions, and bigger results.
Project Impact: Supporting Global Goals
- SDG 4: Quality Education — by fostering leadership development and continuous learning.
- SDG 8: Decent Work and Economic Growth — through improved business performance and team engagement.
- SDG 9: Industry, Innovation, and Infrastructure — by driving change management and cultural transformation.
- SDG 10: Reduced Inequalities — promoting inclusive leadership and team development.
- SDG 17: Partnerships for the Goals — encouraging collaboration and shared success across organizations.
Who Benefits Most from Go Mad Thinking?
This project is a perfect fit for forward-thinking senior leaders in medium to large organizations who are ready to shake things up and drive real, measurable change. Whether you’re a CEO aligning your executive team, a COO managing major change projects, or an HR lead focused on engagement and transformation — Go Mad Thinking offers a fresh, effective way to supercharge leadership and team performance. It’s especially valuable for those under pressure to deliver more with fewer resources, frustrated by traditional development programmes that don’t hit the mark, and committed to building internal capability rather than relying on external quick fixes.
