What This Project Is All About
Imagine being whisked away to the vibrant heart of cultures from around the globe… through the magic of storytelling, music, and dance. That’s exactly what this trailblazing project delivers. Since its inception in 2009, it has been on a mission to create accessible, mainstream shows that not only dazzle with artistic excellence but also celebrate diversity and tackle pressing global social issues. With a portfolio boasting two major Grammy-nominated, award-winning, and critically acclaimed West End productions—INALA, a Zulu Ballet, and VOICES OF THE AMAZON—this initiative truly stands out. And that’s just the beginning, with a total of 10 original intellectual properties under its belt.
The Main Benefits at a Glance
Here’s why this project is making waves:
- Established in 2009 with a clear, purpose-driven mission
- Two Grammy-nominated, award-winning West End productions: INALA and VOICES OF THE AMAZON
- 10 original intellectual properties showcasing diverse cultures
- Focus on accessible mainstream shows with the highest artistic standards
- Strong emphasis on diversity and addressing global social concerns
- Impressive B Corp score of 138.9, reflecting social and environmental responsibility
- Main keywords driving the project: youth engagement, inclusive arts, environmental awareness, social impact, female founders, women in arts, women empowerment, arts and culture, performing arts
Engaging Youth Through Inclusive Arts
Youth engagement is at the core of this project’s philosophy. By creating performances that resonate with younger audiences, it fosters a deeper connection to the arts and culture. The shows don’t just entertain—they inspire. Inclusive arts practices ensure that everyone, regardless of background, feels represented and valued. This approach nurtures creativity and encourages young people to see themselves as part of a global cultural conversation.
Championing Environmental Awareness
Environmental awareness isn’t just a buzzword here—it’s woven into the very fabric of the productions. VOICES OF THE AMAZON, for example, brings attention to the vital ecosystems of the Amazon rainforest, highlighting the urgent need for conservation. Through powerful storytelling and immersive performances, audiences are invited to reflect on their relationship with the planet and consider their role in protecting it. This project uses the arts as a catalyst for environmental consciousness and action.
Empowering Women in the Arts
Women empowerment and female founders are key pillars of this initiative. The project actively promotes women in arts, providing platforms for female creatives to shine and lead. This focus not only challenges traditional industry norms but also enriches the cultural landscape with diverse perspectives. By uplifting women, the project contributes to a more equitable and vibrant arts community where talent and vision know no gender boundaries.
Project Impact on Sustainable Development Goals
- SDG 4: Quality Education – through youth engagement and inclusive arts education
- SDG 5: Gender Equality – empowering women in arts and supporting female founders
- SDG 10: Reduced Inequalities – promoting diversity and inclusion in mainstream arts
- SDG 13: Climate Action – raising environmental awareness via storytelling and performances
- SDG 16: Peace, Justice, and Strong Institutions – addressing global social concerns through art
Bringing Arts and Culture to the Forefront
This project doesn’t just create shows—it cultivates a movement where arts and culture become powerful tools for social change. By blending traditional and contemporary elements, it offers audiences a fresh, dynamic experience that’s both entertaining and thought-provoking. The performing arts serve as a bridge, connecting people across cultures and inspiring conversations that matter. It’s a celebration of creativity with a conscience, proving that art can be a force for good in the world.
