What is Generativa?
Generativa is the spark many Italian companies have been waiting for in these 2020s. For decades, entrepreneurs and managers have been saying: “the usual answers no longer work; we have lost the famous ability of the Italian system to take advantage of epoch-making changes with creative and surprising proposals.” So, how to become generative? That’s exactly the question Generativa tackles head-on. It’s a management consultancy rooted in coaching, leadership, and change management, designed to help companies rediscover their creative edge and navigate complex global challenges with fresh, agile approaches.
Main Benefits and Key Figures
Generativa offers a unique blend of coaching, consulting, and support, often packaged in quick, agile formats that fit the fast pace of today’s business world. Here are some key facts that highlight its impact:
- B Corp score of 94.1, reflecting top-tier social and environmental performance
- Over 12,500 hours of coaching experience backing its methods
- Works with large Italian companies, multinationals, and “large SMEs” alike
- Operates from Bologna, Italy, with a clear focus on people-centered change
- Offers 7 distinct paths for those with clear goals, plus 4 quick ways to start for those still exploring
How Generativa Works
Generativa’s approach is simple but powerful: coaching, consulting, and support tailored to each company’s unique needs. They don’t believe in one-size-fits-all solutions. Instead, they offer “packages” that often involve quick, agile interventions—because sometimes, that’s all it takes to kickstart change. The focus is always on people, especially those who steer the company’s human resources, agendas, tasks, roles, and team training. It’s about creating a roadmap that starts from the person and builds outward.
Who Does Generativa Work With?
Generativa has a broad client base, working with large Italian companies and multinationals, but also with Italian SMEs, including what they call “large SMEs.” This diversity means they understand the nuances of different company sizes and sectors, tailoring their coaching and consulting to fit each client’s particularities. Whether it’s a multinational or a growing SME, Generativa’s methods are designed to be shareable, authoritative, and grounded in global complexity yet customized locally.
Answering Common Questions
Two questions come up a lot: “What happens?” and “What is better to do?” Generativa’s answer to the first is that an adequate interpretation is needed—one that’s simple, authoritative, and shareable. It’s about understanding global complexity but tailoring insights to each company’s reality. For the second question, the answer is a roadmap starting from people, especially those who manage people within the company. This means HR where it exists, but also anyone who holds the helm—those managing agendas, tasks, roles, and team training. Together, these answers form the backbone of Generativa’s work.
Generativa’s Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering leadership and change management that promotes sustainable business practices
- SDG 9: Industry, Innovation, and Infrastructure – encouraging creative and agile approaches to business challenges
- SDG 12: Responsible Consumption and Production – aligning with B Corp principles for transparency and accountability
- SDG 17: Partnerships for the Goals – collaborating with diverse companies to share knowledge and best practices
Additional Initiatives and Vision
Generativa believes you can’t make any change until you close your eyes and imagine it. Then, you open them and start building it on solid foundations. This vision drives their work and is reflected in their “Notebooks,” which delve into daily themes and the key question: “How to become generative?” Drawing on international research and extensive coaching experience, these notebooks offer deep insights. Plus, their podcast, “Or This Way – testimonies on leadership,” features interviews with managers and entrepreneurs sharing real stories of creative solutions, tough lessons, and visionary choices. All of this contributes to a vibrant ecosystem of learning and growth.
