About Flora & Fauna Eco Store
Flora & Fauna is an online eco store that’s driven by purpose. It brings you the best ethical, eco, organic and vegan products – products that are ethically sourced, cruelty free and kinder to our environment and its flora and fauna (that is, planet, people and animals). Founded by Julie Mathers and Tom Abraham in 2014 with just 500 products in a tiny warehouse, the project has grown over the past decade to offer thousands of ethical favourites, with new goodies arriving every week… This steady growth is a genuine demonstration of a commitment to creating real change, where every decision is weighted with care for the environment.
Key Benefits and Highlights
- Free AU shipping over $75
- 4.8 ★ Store Rating
- B Corp Score: 91
- Main Keywords: vegan, cruelty free, eco, ethical, beauty, skin care, fashion
- New ethical favourites added weekly
Ethical and Eco-friendly Practices
Flora & Fauna has established a strong stand in the personal care products industry through its unyielding ethical practices and eco-friendly initiatives. The project delivers products that are as kind to the planet as they are innovative in the world of beauty and skin care… Ethics and eco-focused sourcing come together in every item available on the platform. Every product promoted is ethically sourced and cruelty free, making consistent strides in showing that responsible consumption doesn’t require a compromise on quality or style.
Heritage and Community Respect
The foundation of this eco store builds upon a strong cultural commitment. Flora & Fauna acknowledges all Aboriginal and Torres Strait Islander peoples across the Country where the project lives and works. It pays respects to their Elders and Leaders, past and present. Recognizing the unique and enduring connection that Aboriginal and Torres Strait Islander peoples have with these lands, waters, and communities, the project respectfully honours and celebrates their culture, knowledge, and heritage. This respectful acknowledgement creates a powerful link between ethical sourcing practices and a deep appreciation for the traditional custodians, underscoring the brand’s commitment to community and sustainability.
Growth and Expansion Journey
Beginning with a modest venture in a tiny warehouse and a selection of 500 products, the project’s evolution into an expansive online store is nothing short of inspiring. New ethical favourites arrived almost every week, marking the journey from a humble startup to a widely recognized personal care brand. The continuous expansion is driven by a commitment to ethical values and sustainable practices. This growth not only signifies larger product variety but also a more robust network of brands that share the same eco, ethical and cruelty free ethos. It’s a journey marked by authentic passion for elevating nature’s bounty and delivering an ever-growing catalogue of products that stand out for their natural beauty and integrity.
Commitment to Natural Beauty and Skin Care
The blend of ethical personal care products with a strong emphasis on skin care and fashion is a true celebration of natural beauty. This project uniquely marries innovative beauty solutions with products that maintain a strict standard on being cruelty free, organic and vegan. With every new addition to the collection, the store reinforces its commitment to enhancing beauty while supporting eco and ethical values. The infusion of dynamic, torch-bearing products that care for both appearance and the planet lends a refreshing, casual vibe to its catalogue… This harmony between beauty and morality creates a compelling narrative that resonates with consumers looking for clear, responsible choices in personal care.
Project Impact on SDGs
- SDG 3: Good Health and Well-being – Enhancing consumer wellness through organic, cruelty free products.
- SDG 12: Responsible Consumption and Production – Promoting eco and ethical production standards.
- SDG 13: Climate Action – Advancing sustainable practices that help mitigate environmental impacts.
- SDG 15: Life on Land – Fostering respect and protection for natural habitats and the flora and fauna.
Future Pathways in Ethical Personal Care
Looking toward the future, the project continues to reshape the landscape of ethical personal care. Building on a legacy of sustainable practices and continual growth, the platform is set on exploring new avenues that merge innovative beauty trends with conscious consumerism. Collaborating with brands that share the project’s core values, it perpetuates a dynamic energy that is both conversational and engaging. By continuously expanding its ethical catalogue with a focus on transparency and natural beauty, the project remains at the forefront of the eco and ethical revolution… Its ongoing commitment not only influences direct consumer choices but also impacts broader conversations around sustainability, ethical sourcing, and the future of personal care. This evolving journey exemplifies how unwavering dedication to eco-friendly practices can pave the way for a more responsible and beautiful tomorrow.
