What the Fix & Fogg Project Is
Fix & Fogg is an innovative food project that has taken the humble world of nut butters to new heights. The brand is a proud Associate Partner of KidsCan and has redefined peanut butter with offerings like Peanut Butter Caps and Easy Squeeze pouches. Inspired by the classic tale of Phileas Fogg and Detective Fix from “Around the World In 80 Days,” the story behind Fix & Fogg began when founders Roman and Andrea Jewell decided to break away from conventional corporate life to explore the limits of flavor and adventure. Today, the project celebrates a legacy of community involvement, adventurous spirit, and sustainable practices—all wrapped up in a product that is as innovative as it is delicious.
Main Benefits and Highlights
Fix & Fogg delivers a range of benefits and key highlights that truly set it apart:
- Associate Partner with KidsCan, reinforcing community and social responsibility.
- Brings playful twists to a classic like Peanut Butter Caps – a fun twist for peanut butter lovers.
- Offers Easy Squeeze pouches – perfect for enjoying peanut butter on the go, anywhere in the world.
- B Corporation™ Certified; notably, Fix & Fogg is the first New Zealand owned food manufacturer to achieve this feat.
- Breaks boundaries with a groundbreaking moment by fueling NASA astronauts onboard the International Space Station.
- Holds an impressive B Corp score of 102.8, a testament to its commitment to ethics, sustainability, and quality.
- Received multiple awards over a decade of excellence, solidifying its reputation for taste and innovation.
Inspiration and Culinary Adventure
The inspiration behind Fix & Fogg is as rich as the peanut butter it produces. Rooted in a desire to take risks and embrace the extraordinary, the founders were inspired by epic journeys and daring adventures. The narrative of leaving behind the ordinary to chase dreams plays out in every jar. It is a reminder that, sometimes, the best flavors come from thinking outside the box and taking a leap of faith… the journey of peanut butter is limited only by imagination. Over the span of ten years, from humble beginnings at Wellington farmers markets to supporting space-bound missions, the project continues to evoke a sense of culinary adventure and nostalgia for a classic, yet contemporary, spirit.
Innovative Packaging and On-the-Go Format
New twists include the introduction of Peanut Butter Caps and Easy Squeeze pouches that are designed for a fast-paced lifestyle. The tagline “Your fave spread, now on your head” playfully hints at the ingenious ways in which peanut butter can transport taste buds to new realms of delight. Whether enjoyed as a quick snack or added as a flavorful topping, these packaging innovations offer flexible portions and convenience that truly cater to on-the-go routines. The messaging is casual and engaging, with a fun nod to the idea that every journey—big or small—is best enjoyed with a taste that sparks joy and adventure.
Sustainability and Community Impact
Fix & Fogg stands out not only for its creative offerings but also for its strong commitment to sustainability and community welfare. The brand is built on the mission of trying new things, improving communities, and creating a business that is both meaningful and responsible. Sustainability is at the core of its operations: from reducing food waste and recycling to innovative last-mile delivery methods via cargo bikes in urban CBD centers. Beyond environmental commitments, the brand’s partnership with KidsCan underscores a dedication to making a positive social impact, ensuring that every jar of peanut butter contributes to nurturing community relationships and social responsibility.
Positive Industry Credentials and Certifications
Fix & Fogg’s industry credentials speak volumes about its commitment to quality and ethical business practices. The brand has become a true trailblazer in New Zealand’s food industry. Being B Corp Certified is a mark of excellence, while its journey from local farmers markets to international acclaim showcases its growth and innovation. The project has garnered numerous awards over the past ten years, affirming that passion and sustainability can indeed make a delicious impact. This blend of tradition, innovation, and ethical responsibility resonates strongly with those who value high taste standards and a positive environmental footprint.
Project Impact on Sustainable Development Goals
- SDG 2: Zero Hunger – providing nutritious and innovative food options.
- SDG 3: Good Health and Well-being – encouraging healthy eating through high-quality ingredients.
- SDG 12: Responsible Consumption and Production – focusing on reducing food waste and ethical practices.
- SDG 13: Climate Action – implementing sustainable packaging and eco-friendly delivery methods.
- SDG 17: Partnerships for the Goals – demonstrating effective community collaboration through initiatives like being an Associate Partner of KidsCan.
The Future of Peanut Butter Innovation
The journey doesn’t stop here… Fix & Fogg continues to push the boundaries of what peanut butter can be. With flavors enjoyed by international space travelers and community endorsements spanning continents, the project’s future is as limitless as the sky. The conversational and innovative spirit of the brand invites consumers to select their own peanut butter adventure, whether opting for a jar of smooth richness or super crunchy delights. As the brand pioneers new ways to integrate taste with sustainability, it leaves an indelible mark on both the culinary and ethical landscapes. The adventure of peanut butter evolution is ongoing, propelled by a dynamic blend of community engagement, sustainability initiatives, and a playful nod to the mysteries of space exploration. Every new product launch is celebrated as a milestone in a journey that continues to surprise, delight, and inspire those who are passionate about great taste, innovation, and making a difference in the world.
