Discovering the New Economy: A Project Overview
BE DETERMINED TO MAKE A DIFFERENCE IN THE NEW ECONOMY – that’s the rallying cry of this project. Etiquet, a sustainability studio from the heart of Utrecht, makes a bold statement about shaping tomorrow’s business landscape. This project is all about helping SMEs make a difference for people, the environment, and society. It is grounded in the principle that a company’s success should be measured by what it means for the world. In today’s fast-paced market, embracing sustainability and meaning is more than a buzzword – it is an essential strategy for companies that want to remain competitive and true to their values. With a B Corp score of 140.6, the project also champions accountability through tangible metrics, ensuring that sustainability efforts are properly acknowledged.
Main Benefit and Key Figures
The main benefit of this project is that it provides a clear path toward distinguishing companies as true changemakers in the new economy. By focusing on the pillars of training, strategy formulation, and certification achievement, it brings a comprehensive approach to sustainability. Key figures and facts include:
- Sustainability agency expertise rooted in the core values of clarity and impact.
- Sustainability consulting that merges traditional business techniques with innovative, green practices.
- Sustainability consultant support every step of the way with personalized guidance.
- B Leader mindset to inspire and nurture responsible company cultures.
- B Corp consulting services that facilitate robust, measurable change.
- B Corp consultant expertise ensuring SMEs achieve recognized certification.
- Focus on Impact improvement that truly matters.
- B Corp score: 140.6 as a benchmark in sustainable performance.
Mapping Sustainability Opportunities
The project begins with one clear step: UNDERSTAND. First, it asks why a company wants to work on sustainability. In this brief yet critical diagnosis, the project team gets to know the organization’s current impact and future ambitions, mapping out social and ecological sustainability opportunities as realistically as possible. It’s like a heart-to-heart conversation that sets the stage for genuine progress. Then, with genuine insights in hand, the approach moves confidently into the BUILD phase: outlining concrete steps toward making a difference. The crafting of a clear sustainability plan is done in co-creation with the team, ensuring that every participant’s voice is heard, and every ambition is incorporated. It is all very strategic, yet friendly – a seamless mix of hard data and heartfelt commitment.
Establishing a Clear Role in the Economy of Meaning
What if, instead of the old ways of competing solely on profit margins, companies embraced a role where the true measure of success is what they mean for the world? This project envisions such a future. It seeks out organizations prepared to take on the challenge of authenticity in their endeavors. Rather than engaging in ostrich-like behavior, companies are encouraged to face the pressing social and ecological challenges head-on. The focus is on looking ahead, on dreaming big while grounding those dreams in actionable sustainability practices. It’s all about stepping away from a “business as usual” mindset, and embracing a genuinely transformative stance.
Co-Creating Success Through Process and Passion
In the BUILD and MOVE phases, a vivid collaborative process emerges. During BUILD, ideas are translated into concrete steps that form a detailed sustainability plan. The approach is highly engaging and practical, merging impactful training sessions with hands-on workshops that allow staff and leadership to experience real-life scenarios. Then comes the MOVE stage – a stage that puts the plan into action. This phase is not just about having a document that lists ideals; it is about establishing a new way of operating that is embedded in everyday business practices. The process is both systematic and organic – think of it as turning strategy into tangible, measurable impact, with a clear and sometimes conversational path forward.
Integrating Sustainable Performance and B Corp Certification
Sustainability is more than a checklist or a certification marker. It becomes a core part of the company’s personality, a guiding principle that informs decisions from hiring practices to business development. The project offers structured methodologies that help companies achieve milestones such as B Corp Certification, providing a recognized badge of honor for those committed to sustainability. In moments of reflection, it also helps clarify why investing in responsible practices attracts top talent, secures key contracts, and ultimately makes a lasting impact. It is about translating environmental and social responsibility into competitive advantage – a direct pathway to a future where business contributes positively to society.
Project Impact on Global Sustainable Goals
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Future Steps and a Walk Toward a Sustainable Future
Looking toward what comes next, a clear message persists: companies must continue to evolve and adapt their approaches to sustainability in order to stay relevant and responsible. In a world where business success is increasingly intertwined with social and ecological performance, this project offers a roadmap that is both inspiring and pragmatic. It shows that being meaningful is not just an option, but a necessity – a commitment embraced with energy, clarity, and a contagious sense of purpose. Ultimately, the journey toward sustainability, much like a conversation full of casual yet compelling pauses, is continuous and ever-adaptable. It invites those in the business to keep asking the right questions, making bold plans, and moving forward – ever determined to make a difference in the new economy.
