About the Project
Discover Eco Friendly Solutions. Love to Use and Gift. Protect Your Health and Planet. The project acknowledges the Wurundjeri Woi Wurrung people of the Kulin Nation (Burwood), Bundjalung, Yugambeh and Koombumerrii people (Southport), and Yuggera and Turrbul people (Meanjin / Brisbane) as the traditional owners and custodians of the land where the initiative operates. A deep respect is paid to their Elders past, present and emerging. This eco-driven endeavor is all about providing naturally sourced body care, wellness, cleaning, and sustainable lifestyle essentials, as well as great gifts that spread the goodness around… It’s a celebration of integrity and compassion, and a commitment to nurturing both personal well-being and the environment.
Main Benefits
The initiative offers several standout benefits that make it a beacon in the realm of sustainable retail. A bulletized glimpse at some key figures and facts includes:
- Australia’s first B Corp certified retailer
- Australia’s first Palm Oil Investigations certified palm oil free retail store
- Thousands of products vetted annually against strict standards
- Products that are 100% cruelty-free, palm oil-free, and free from synthetic preservatives, petrochemicals, and fragrances
- Parcels shipped without plastic and using reused materials
Natural and Ethical Values
The essence of the project centers on natural body care and wellness. Every step in the process, from product selection to the care taken during packaging, is underscored by a dedication to ethics and sustainability. Embracing values like integrity and compassion, the project diligently vets thousands of products every year against a strict “Dirty 30” list of banned ingredients and truth in labeling standards. This meticulous attention to detail ensures that only the cleanest, most natural products make it to the shelves. It’s like a promise to both the environment and the community – a pledge that every single item respects health, nature, and the ethos of natural living.
Commitment to Sustainability
Sustainability is not just a buzzword here – it’s interwoven into the very fabric of the project. The approach is comprehensive: from sourcing products that are free from synthetic preservatives and petrochemicals to ensuring that shipping materials are reused, every effort is made to minimize waste. At times, the pace of improvement and the drive for positive change may feel like a series of small yet meaningful steps… each one collectively creating an impact that resonates beyond individual actions. The care taken in selecting every eco friendly solution is meant to inspire confidence and motivate further changes across communities.
Certified and Trusted
Certifications are a testament to the trust and high standards maintained by the project. Being Australia’s first B Corp certified retailer, along with earning the distinction of being the first palm oil free retail store recognized by Palm Oil Investigations, speaks volumes about the commitment to ethical practices. In a market full of complexities and greenwashing, these certifications help in building a solid reputation. The thorough vetting process – ensuring that no synthetic preservatives, petrochemicals, or fragrances taint the purity of the products – fortifies this trust further. Proudly, the project’s dedication stands as proof that responsible consumerism and high ethical standards can indeed go hand in hand.
Eco Friendly Community Actions
Beyond products, the initiative has created a community of like-minded individuals who celebrate the promise of change. With an underlying belief in the power of individual actions, the community has been instrumental in making a significant environmental impact. Year after year, these small, everyday decisions coalesce into remarkable outcomes. For instance, the community has saved the waste of more than 7 million single-use plastic items. That kind of impact – bold and tangible – supports the world in a way that simple promises never could. It is a live example of how collective responsibility and passion can lead to transformative change.
Project Impact
- SDG 3: Good Health and Well-Being
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water
- SDG 15: Life on Land
Community and Future Vision
The future envisioned by this initiative is one filled with enduring progress and sustainable practices. By focusing on natural body care, wellness, and ethical product offerings, there is an open, honest dialogue about protecting both personal and planetary health. The project’s approach encapsulates a spirit of curiosity, dynamism, and groundbreaking progress. It reverberates with friendly and supportive values, gently nudging communities to think about nature while enjoying everyday life. It is not merely about shopping for essentials; it is about making informed decisions that contribute to a healthier, more balanced world. In a dynamic tone, the narrative unfolds – a story of continuous discovery, of individual contributions that add up to a collective legacy, and of a commitment that leaves a long-standing positive imprint on both society and the environment.
