Discovering the Legacy and Spirit of Cia. Hering
Cia. Hering is a historical and innovative project within the textiles industry that has consistently evolved while staying true to its heritage. “Together, We Make It Happen” is not just a slogan but a reflection of a journey spanning over 140 years. With a strong foundation established in 1880, Cia. Hering has grown into the largest clothing franchise network in Brazil. Its entrepreneurial spirit and commitment to quality are evident in the way it understands consumers, manages brands such as Hering, Hering Kids, Hering Intimates, Dzarm, and addresses the dynamic world of Moda, Vestuário, Indústria, Varejo, and Têxtil. A remarkable BCorp score of 87.2 further highlights its dedication to sustainable practices and ethical business models… the project remains a beacon of innovation and trust.
Key Benefits and Stellar Achievements
A closer look at the project reveals not only a rich history but also remarkable everyday benefits that resonate through its numbers and ongoing initiatives:
- Gross Revenue: 1.8 billion
- Cities Served: 3,000
- Employees: 5,300
- Across 140 years of business, the company has evolved to meet changing consumer demands.
- Embrace of digital transformation ensures alignment with modern sales trends through an innovative omnichannel approach.
Innovative Developments and Exciting New Phases
In recent times, Cia. Hering has embarked on pivotal projects that are setting new standards in the fashion and textiles space. The rebranding initiative, a collaborative effort with FutureBrand São Paulo, signifies more than just a change in visuals—it reflects a renewed vision for the future. The company recently made headlines by being recognized in the Fashion Transparency Index in Brazil, ranking among the top five, and demonstrating its commitment to openness and accountability. Moreover, the opening of a flexible office in São Paulo emphasizes an adaptive work environment that promotes collaboration, innovation, and modern workspace utilization. These initiatives are compelling examples of how tradition and contemporary ambition not only coexist but also enhance the consumer experience.
Pride in a Storied History
The evolution of Cia. Hering is a narrative of persistence, reinvention, and strategic milestones. From its humble beginnings in 1880, the company established the Hermann Hering Foundation in 1935 and marked significant milestones over the decades: launching the children’s brand PUC in 1979, repositioning for retail in 1993 with the Hering Family Store, and expanding its portfolio with the introduction of the DZARM brand in 1998. Each phase of transformation is a testament to the enduring legacy and innovative spirit of the project. Financial restructuring in 2000 and the subsequent IPO in 2010 paved the way for a new era, with digital transformation taking center stage in 2018. These historical markers serve as a compelling reminder that the foundation of success is built on a blend of tradition, strategic agility, and a commitment to transforming challenges into opportunities.
A Digital Transformation Journey and Omnichannel Excellence
In today’s fast-paced retail landscape, digital transformation is a catalyst that connects a storied past with future possibilities. Cia. Hering has harnessed technology to remain close to consumers by implementing an omnichannel strategy that offers both convenience and flexibility. Whether it is through online platforms or physical stores, the project ensures that consumers enjoy a seamless and frictionless experience in purchasing and picking up products. The omnichannel approach not only enhances consumer satisfaction but also reinforces confidence in the brand. In an era where digital interfaces are central to everyday interactions, Cia. Hering’s initiatives are a clear nod to the importance of integrating tradition with cutting-edge digital practices.
Commitment to Transparency and Sustainable Practices
The project reflects a strong commitment not only to quality and innovation but also to ethical business practices. Achievements such as the recognition in the Fashion Transparency Index underscore the importance of accountability and openness in the modern fashion industry. The company’s efforts to merge creativity with robust corporate governance inspire a narrative where success is measured not just by financial growth, but also by social and environmental responsibility. Such dedication to sustaining high ethical standards while delivering unique experiences continues to bolster trust among consumers, partners, and the broader industry community.
Project Impact on Sustainable Development Goals
- SDG 8 – Decent Work and Economic Growth: Fostering a positive work environment and driving economic expansion through innovation.
- SDG 9 – Industry, Innovation, and Infrastructure: Modernizing the textiles industry with groundbreaking digital transformation and infrastructure improvements.
- SDG 12 – Responsible Consumption and Production: Promoting transparency, ethical sourcing, and sustainable business practices.
- SDG 17 – Partnerships for the Goals: Collaborating with key stakeholders and industry leaders to drive progress and shared prosperity.
Looking Ahead: Future Horizons in Fashion and Connectivity
The future of Cia. Hering is as dynamic as its past. With a strong portfolio that includes respected names like Hering, Hering Kids, Hering Intimates, and Dzarm, the project is well-positioned to continue impacting the fashion industry with a blend of innovation, tradition, and a truly customer-centric approach. The transformation journey—from rebranding and digital transformation to flexible workspaces and industry recognition—paints a picture of a company that does not rest on its laurels. Instead, it propels forward, ever attuned to the evolving needs of consumers and industry trends. In a world where fashion is both an art and a strategic enterprise, Cia. Hering remains a vibrant example of how to connect Brazilian fashion to people in a meaningful and transparent way… the journey is ongoing, and the next chapter promises even more unique and surprising experiences for everyone involved.
