What Catch a Fire Is All About
Catch a Fire is a strategic creative agency that’s all about food & drink, ESG, and not-for-profit sectors. As a certified B Corp, they’re on a mission to push brands forward—brands that share their ethical focus and want to make a real, meaningful impact. This isn’t just any agency; it’s one built on values and a deep understanding of the industries they serve.
The Main Benefit: Expertise That Makes a Difference
What sets Catch a Fire apart? It’s their unique blend of experience and passion. Here’s a quick snapshot:
- Senior team members with backgrounds at Unilever, Flora, and Premier Foods
- Specialist focus on food, ESG, and charities—real experts in these fields
- BrandFlame™ methodology that digs deep into the heart of each brand
- Certified B Corp status with a strong ethical mission
- Projects that inspire change, like #MakeItPlant and Fry’s plant-based campaigns
Built Different: The Catch a Fire Approach
They don’t just hire agency folks—they bring in people who’ve worked client side too. This mix means they really get the brief, the pain points, and the goals from both perspectives. It’s a smart way to make sure the work hits the mark every time. Plus, their BrandFlame™ methodology isn’t your average branding process; it’s rigorous, thorough, and designed to uncover what truly makes a brand tick.
Deep Dive Into Their Specialisms
Catch a Fire geeks out on three main sectors: food, ESG, and charities. They’ve designed, filmed, photographed, studied, and created loads of content for these areas. This focus means they’re not just scratching the surface—they’re the go-to experts who understand the nuances and challenges of these industries. Whether it’s inspiring chefs to adopt plant-based menus or making plant-based food fun for families, they know how to connect with audiences.
Living Their Values Every Day
The agency’s values aren’t just words on a page. They live by them. From being brilliant without the ego, to building long-term relationships (think second date material, not one-hit wonders), to surprising clients with outside-the-box thinking, and fiercely protecting the planet. Doing the right thing is a big deal here—each client and brief gets that pause for thought and critical thinking upfront. It’s a culture that fuels creativity and responsibility.
Project Impact: Aligning with Global Goals
- SDG 2: Zero Hunger – promoting plant-based food options and accessibility
- SDG 3: Good Health and Well-being – encouraging healthier food choices
- SDG 12: Responsible Consumption and Production – supporting sustainable food systems
- SDG 13: Climate Action – reducing environmental impact through ESG initiatives
- SDG 17: Partnerships for the Goals – collaborating with charities and ethical brands
Meet the Firestarters Behind the Magic
The team is a powerhouse of talent and experience. From Anthony Lin, the Strategy Director, to Craig Roderick, Co-Founder & Executive Creative Director, and Toby Barty, Co-Founder & Managing Director, each person brings something special. With roles spanning from senior account management to creative production and design, this diverse group fuels the agency’s dynamic and ethical approach. They’re not just colleagues—they’re a crew that finishes each other’s sentences and shares a passion for making brands shine.
