What is the Carrot Project?
Closing the circularity gap by rewarding sustainable behaviour — that’s the heart of the Carrot project. It’s a smart software solution that collects waste data on a tenant-level, giving companies and individuals a real motivation to reduce their own waste. Think of it as a little nudge… or a carrot, if you will. By gathering detailed waste data, Carrot helps users understand their waste habits and encourages them to make better choices. Whether it’s commercial or residential real estate, Carrot fits right in, working seamlessly with any waste setup or collection process thanks to its flexible data collection system.
Main Benefits of Using Carrot
Carrot offers a bunch of advantages that make waste management smarter and more effective. Here are some key figures and facts that highlight its impact:
- Before Carrot: 54% sorting rate at Vestkanten Storsenter
- After Carrot: 72% sorting rate — a significant boost in recycling
- Immediate access to tenant-specific waste data, fostering engagement and accountability
- Cost reduction by cutting down general waste volumes and haulage expenses
- Supports green loans through reliable data documentation
- Enables new financial models to incentivize tenants to reduce waste
How Carrot Collects and Uses Data
Carrot’s flexible data collection is a game changer. It integrates with market-leading hardware vendors and combines that with its own registration suite, gathering all data in one place — right at the point of disposal. No hardware dependencies here, so it works with any waste setup or collection process. Whether it’s manual, semi-manual, or fully automated through smart waste hardware, Carrot captures the data needed to drive improvements. This data then feeds into Carrot Insight, an analytics interface that provides an overview of waste amounts, recycling performance, and smart suggestions for improvement.
Empowering Tenants to Make a Difference
What gets measured, gets improved — and Carrot makes sure tenants see their own waste data in real time. This immediate access helps tenants understand their performance and how they stack up against others, sparking a healthy competition and motivation to adopt more sustainable behaviours. It’s not just about data; it’s about engagement. Tenants become active participants in waste reduction, making sustainability a shared goal rather than a distant ideal.
Commercial and Residential Real Estate Applications
Carrot’s impact stretches across different types of properties. In commercial real estate, it makes waste handling more sustainable, less costly, and easier to report on — all while enabling actionable follow-up. For residential real estate, Carrot taps into digital infrastructure to help municipal waste managers harness data’s power, motivating residents to reduce waste and improve sorting. This dual focus ensures that both business and community environments benefit from smarter waste management.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities — by improving waste management in urban environments
- SDG 12: Responsible Consumption and Production — through data-driven waste reduction and recycling
- SDG 13: Climate Action — by cutting waste volumes and associated CO2 emissions
- SDG 17: Partnerships for the Goals — integrating with hardware vendors and municipal systems
Future-Proof Waste Reporting and Follow-Up
Carrot doesn’t just collect data — it makes reporting effortless and follow-up efficient. Users can generate detailed reports tailored to their needs, selecting tenants, time frames, waste types, and aggregation levels. The data is exportable in multiple formats or accessible via the Carrot API, making integration into existing systems a breeze. With tenant-level data, follow-up becomes laser-focused, targeting exactly who needs attention. This boosts accountability and drives behaviour change, leading to better recycling rates and less general waste. As one Energy & Sustainability Lead put it, “Carrot is a game changer in how we work with and report waste.”
