What the Project Is All About
CHANGE HUMAN BEHAVIOUR. Looking to influence human behaviour? This project uses behavioural science to move and motivate people to act – a truly compelling mission that speaks directly to today’s challenges. With a focus on understanding not just what people do, but why they do it and how to influence them, the project harnesses the power of behavioural science for inventive strategies in health, environmental, business, crime, education, and skills-related challenges. It’s all about probing human thinking and feeling to drive missions forward at speed – a modern twist on solving age-old problems by changing mindsets and actions.
Main Benefits and Key Figures
The project stands out by blending behavioural science insights with creative and data-driven strategies. Key figures and facts include:
- B Corp Score: 109
- Main Keywords: behaviour change, behavioural science, marketing agency, advertising agency, research agency, social change, behavioural insights, social research agency
- A track record with clients like the NHS, HM Government, Met Police, and leading public and private organisations
- Expert services spanning evaluation and impact measurement, creative services, and robust consultancy
- Proven ability to inspire action and deliver meaningful change
Solving Problems with Behavioural Science
SOLVE PROBLEMS USING THE POWER OF BEHAVIOURAL SCIENCE. When it comes to understanding people and inspiring action, this project offers real-world solutions. It helps stakeholders apply behavioural science to address complex issues across different sectors. The approach is both methodical and inventive – a practical synergy of data and psychology. In a world where market dynamics are constantly shifting, the strategies shared here ensure that what works today can be refined and adapted tomorrow. It’s a bit like having a secret weapon for navigating societal challenges, using insights that matter and resonate with audiences.
Creative Services to Ignite Action
CREATIVE SERVICES take centre stage as designs and visuals that move people become the norm. Rather than settling for merely visually appealing work, this project prioritises content that triggers action, emotion, and memory. The creative process is infused with a deep understanding of human psychology and behaviour – making every visual element a catalyst for change. The engaging and occasionally playful language, interspersed with natural pauses (… you know how it feels sometimes), helps deliver designs and visuals that do more than just impress; they connect and drive real-life impact.
Effective Consultancy and Co-Creation Approach
CONSULTANCY is at the heart of this initiative. If a challenge or problem needs addressing, behavioural science steps in as the solution. An expert team offers advice on growing purpose-driven businesses and brands – making change a collaborative process. Co-CREATION AND CO-PRODUCTION further enhance this dialogue by involving partners, customers, and stakeholders in workshop settings, bridging the gap between ideas and execution. Additionally, audience testing brings in that extra layer of insight: finding out what works and what doesn’t, ensuring that whether it’s a product, service, campaign, or brand, the final outcome truly resonates.
Engaging Through Evaluation and Stakeholder Involvement
EVALUATION AND IMPACT drive informed decision-making by highlighting what works – and what doesn’t – in any given scenario. With principles of behavioural science integrated into every step, the project not only measures outcomes but also creates strategies for continued growth. Stakeholder AND EMPLOYEE ENGAGEMENT is crucial in change programmes, tackling cultural, systemic, strategic, and environmental challenges head-on. Whether it’s through meaningful partner interactions or thorough testing with real audiences, every creative output is designed to stimulate change and inspire progress, all while being backed by robust data analysis.
Project Impact and Sustainable Development Goals
- SDG 3: Good Health and Well-being – by improving health strategies through behavioural insights
- SDG 4: Quality Education – by enhancing learning experiences and educational approaches
- SDG 9: Industry, Innovation, and Infrastructure – by underpinning marketing and communications strategies with data-driven innovation
- SDG 11: Sustainable Cities and Communities – by influencing behaviours that support environmental sustainability
- SDG 16: Peace, Justice, and Strong Institutions – through effective strategies addressing crime and social challenges
Data Analysis, Evaluation, and Training as Catalysts for Change
DATA ANALYSIS AND DATA VISUALISATION are key aspects of turning raw information into meaningful decisions. By extracting useful behavioural insights from customer data, the project helps adapt strategies that respond directly to how people interact and engage. EVALUATION services coupled with Social Return on Investment [SROI] assessments offer a comprehensive look at the financial and social returns – ensuring that every step is taken with evidence-backed confidence. And then there’s TRAINING – because knowledge truly gives the power to change things. With courses designed to explore and influence human behaviour, every stakeholder is empowered to not just understand, but also to act. The approach here is dynamic and evolving… fostering a culture where creativity and research unite to make change not just a goal, but a reality.
