What Barley Is All About
Barley is an award-winning agency specialising in social purpose communications, proudly B Corp certified. They offer strategic communications advice, lead high-impact behaviour change and engagement programmes, and run integrated PR and media relations campaigns alongside public consultations. Using sharp insight, Barley refreshes brands, builds reputation, and creates stunning content across all media channels. Their approach is smart, agile, and laser-focused on maximising impact for clients who care about making a difference.
Main Benefits of Working with Barley
Here’s what sets Barley apart and what clients can expect:
- Barley is great to work with: acting with integrity and operating transparently
- Barley gets results: delivering high-quality work and real impact through expertise, advice, and creativity
- Barley offers good value: big agency thinking at boutique prices
- B Corp certified and employee-owned, fostering a culture of bright, energetic people
- Flexible working practices that attract experienced team members
Purpose-Led Communications That Matter
In 2023, Barley launched Purpose Plus — an ever-evolving space dedicated to their commitments around purposeful work. This initiative reflects their passion for working on issues that truly matter, blending social impact with strategic communications. It’s not just about messaging; it’s about meaningful change.
Working on Issues That Matter
Barley partners with purpose-driven organisations tackling some of the biggest challenges out there: environment, health and social care, science, food, sustainable infrastructure, social justice, consumer protection, and more. Their clients include charities and public bodies like the NHS. Becoming B Corp certified in 2023 placed Barley within a global community of businesses meeting exceptionally high social and environmental standards — a badge of honour and responsibility.
Award-Winning Excellence
Barley’s work has been recognised across multiple prestigious awards, showcasing their expertise and impact:
- Consultancy of the Year – Better Society Awards 2025 (Winner)
- Communications including Marketing Award – Innovation Excellence Awards 2025 (Winner)
- Agency of the Year – Association Excellence Awards 2024 (Winner)
- Education, Communication and Training Award – National Sustainability Awards 2024 (Winner)
- Communications including Marketing Award – Innovation Excellence Awards 2024 (Winner)
- Behaviour Change Campaign of the Year – Global Good Awards 2024 (Silver and Bronze)
- Public Sector Campaign – CIPR Cymru Awards 2024 (Silver)
- Agency of the Year – Purpose Awards 2024 (Finalist)
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
Barley’s Unique Approach to Communications
Barley isn’t your typical agency. They combine creativity with a deep understanding of stakeholder engagement, consultation, and behaviour change. Their work spans PR, digital, social, branding, marketing, influencer campaigns, media relations, and content creation — including video and design. This mix ensures every campaign is not only impactful but also resonates authentically with audiences. It’s communications that truly matter, delivered with passion and precision.
