What is AZuR – Alliance for Sustainable Tire Recycling?
AZuR is the network driving a sustainable tire circular economy across Europe. Founded in 2020, this alliance brings together over 94 partners from industry, trade, and science, covering every segment of the tire lifecycle. The goal? To create innovative, eco-friendly, and economically smart solutions that make the tire cycle more efficient and sustainable. It’s all about advancing the way tires are handled—making sure resources are conserved and the industry moves towards a greener future. AZuR is an open network, recognized multiple times for its commitment, including the Recircle Award for Circular Economy 2023 and the European Transport Prize for Sustainability 2024. Not to forget, co-founder Christina Guth snagged the Women’s Award for the Tire Retreading Sector in 2025.
Main Benefits of AZuR’s Sustainable Tire Circular Economy
AZuR’s work isn’t just talk—it delivers real, measurable benefits. Here’s a quick look at some key figures and facts:
- Over 94 partners united from industry, trade, and science
- More than 3.5 million tons of waste avoided annually across Europe
- Hundreds of thousands of tons of CO₂ emissions saved each year
- Significant conservation of natural resources
- Shortened supply chains and reduced dependence on raw material imports
- Multiple prestigious awards recognizing innovation and sustainability
Innovative Technologies in Used Tire Recycling
The tire recycling industry is constantly evolving, and AZuR is at the forefront of this innovation. New shredding and separation methods improve the recovery of valuable materials, making the process more efficient and environmentally friendly. Advanced techniques like pyrolysis and devulcanization transform used tires into high-quality products—think oil or rubber—that can be used across various industries. These technologies not only close the material cycle but also reduce reliance on fossil fuels and virgin raw materials. It’s a game-changer for sustainability in tire recycling.
Key Segments of the AZuR Network
AZuR’s strength lies in its diverse network, which covers all aspects of the tire circular economy. The segments include:
- Chemical Tire Recycling
- Consulting for Tires and Recycling
- Rubber Powder, Rubber Asphalt, and Road Construction
- Vehicle Manufacturers
- Manufacturing of New Tires
- Universities and Research Institutes
- Recycling and Process Technology
- Tire and Casing Trade and Service
- Tire and Retreading Technology
- Repair and Cutting of Tires
- Retreading of Tires
- Tire and Fleet Management
- Media Partners
- Material Recycling of Used Tires
- Thermal Recycling of Used Tires
- Associations for Tires, Recycling, and Environment
- Certified Used Tire Disposal
Retreading: The Royal Road to Sustainability
When it comes to sustainable tire circular economy, retreading is the royal road. Retreaded tires for passenger cars, trucks, and commercial vehicles match new tires in quality, safety, and mileage. Plus, they’re up to 30% cheaper and offer clear ecological advantages. This process extends the life of tires, reduces waste, and supports resource conservation. It’s a win-win for both the environment and consumers looking for cost-effective, reliable options.
AZuR’s Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
Collaborations and Partnerships Strengthening the Alliance
AZuR works closely with sustainability-oriented industry associations, foundations, and networks to amplify its impact. Since June 2021, the Economic Association of the German Rubber Industry (wdk) has been a patron, bringing international connections and expertise. This collaboration helps AZuR implement its goals more effectively, ensuring that end-of-life tires from EU countries are recycled or chemically recovered in a climate-friendly way. Together, they’re pioneering a circular economy model that’s gaining attention worldwide.
