What is Atomic Smash all about?
Atomic Smash is a dynamic force in the computer programming services industry, specializing in website design and development. Their expertise spans WordPress, WooCommerce, and Shopify platforms, delivering digital solutions that are not just functional but also visually engaging and user-friendly. The team dives deep into analytics and commercial insights to continuously enhance website performance, focusing on accessibility and sustainable web design. It’s all about creating greener, more inclusive websites that truly resonate with users and stand out in the digital landscape.
The main benefits at a glance
Atomic Smash’s impact is impressive, and the numbers tell a compelling story:
- Over 50 client websites managed with care and precision
- A dedicated team of 16 experts pushing boundaries
- More than 300 days each year devoted to learning and development
- Achieved over 1,000% improvement in best performance scores
- 78% of sites hosted using renewable energy sources
- 5 prestigious awards and commendations recognizing excellence
- Planted over 4,600 trees in just 34 months
- Reduced carbon footprint by 330 tonnes CO2e as a Climate Positive Workforce
Continuous improvement through user testing
At the heart of Atomic Smash’s approach is a commitment to usability testing. They gather real user feedback to spot issues, smooth out friction points, and validate design assumptions. This process ensures websites aren’t just pretty—they’re intuitive, enjoyable, and effective. By focusing on user experience (UX) and clear user journeys, Atomic Smash helps clients guide visitors effortlessly toward their goals, boosting engagement and hitting key performance indicators.
Accessibility and inclusivity matter
Atomic Smash takes accessibility seriously. Their designs ensure websites can be used by everyone, including people with visual, auditory, or motor impairments. This commitment to equitable design means creating digital spaces that welcome all users, making the web a more inclusive place. It’s not just about compliance—it’s about genuine usability and respect for diverse needs.
Optimizing performance and integrations
Speed and seamless functionality are crucial. Atomic Smash regularly monitors and tweaks site speed to enhance user experience, improve search engine rankings, and increase conversion rates. They also specialize in deep integrations with third-party tools—think payment gateways, CRM systems, marketing platforms, and social media feeds—streamlining processes and boosting website capabilities.
Project impact aligned with Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through cutting-edge website development and digital innovation
- SDG 12: Responsible Consumption and Production – by promoting sustainable web design and greener hosting solutions
- SDG 13: Climate Action – actively reducing carbon emissions and fostering a Climate Positive Workforce
- SDG 10: Reduced Inequalities – ensuring accessibility and inclusivity in digital spaces
- SDG 17: Partnerships for the Goals – collaborating with clients and communities to drive positive change
The story behind Atomic Smash
Founded in 2010 by Piers Tincknell and David Darke, Atomic Smash has grown into a Certified B Corp as of 2023, reflecting its commitment to people, planet, and profit. The team is passionate about making websites faster, greener, and more accessible, all while driving profitability for clients. Their ethos? Business should be a force for good, and that’s exactly what Atomic Smash strives to achieve every day.
