What Is Anji Mountain?
Anji Mountain is a family-owned business born from a genuine passion for design, a deep love of nature, and a strong commitment to sustainability. This company believes that a home should truly reflect one’s values. Their collection features handcrafted rugs, innovative chair mats, and stylish home accessories—all crafted to help create spaces that are not just beautiful but also responsible. Founded in 2003 by Darryl Gold, Anji Mountain started with a simple bamboo rug and a dream, evolving into a brand obsessed with sourcing and innovating the finest area rugs, poufs, ottomans, stools, and other home furnishings made from natural fibers and recycled materials.
Main Benefits of Anji Mountain’s Approach
Here’s what sets Anji Mountain apart:
- Founded in 2003 by Darryl Gold, who brought decades of entrepreneurial spirit and passion to the project.
- Focus on sustainable and renewable materials, emphasizing natural fibers and recycled content.
- Handcrafted rugs, chair mats, poufs, and other home furnishings designed for style, quality, and affordability.
- Strong, personal relationships with factories in India and China, ensuring quality and ethical manufacturing.
- Based in St. Louis, a city known for its vibrant arts scene, historic architecture, and supportive business community.
- Impressive B Corp score of 83.8, highlighting commitment to social and environmental performance.
Craftsmanship and Global Connections
One of the most fascinating aspects of Anji Mountain is its hands-on approach to manufacturing. The team regularly visits their factories in India and China—not just to check on production but to build lasting relationships with the artisans who bring their products to life. These visits are about more than business; they’re about respect, appreciation, and collaboration. It’s this connection that ensures every rug, mat, and pouf carries a story, a human touch, and a commitment to quality that’s hard to find elsewhere.
Design Meets Sustainability
At the heart of Anji Mountain’s philosophy is the belief that sustainability doesn’t mean sacrificing style. Their collections blend natural fibers and recycled materials to create flooring and home accessories that look great and feel good to own. Whether it’s an area rug made from bamboo or a chair mat crafted with recycled content, every piece is designed to be eco-friendly without compromising on aesthetics or durability. It’s about making responsible choices that fit seamlessly into everyday life.
Rooted in Family and Community
Though the team behind Anji Mountain comes from all over the world, St. Louis is their home base. This city’s quirky charm, amazing architecture, and thriving arts and music scene inspire the company’s creative spirit. More than that, the supportive and collaborative business community here fuels their growth and innovation. The story of Anji Mountain is also a family story—led today by the next generation, David Moons and Jeff Gold, who carry forward Darryl’s vision with pride and excitement.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through sustainable sourcing and use of recycled materials.
- SDG 8: Decent Work and Economic Growth – by fostering fair relationships with artisans and factories.
- SDG 15: Life on Land – promoting natural fibers and renewable resources.
- SDG 11: Sustainable Cities and Communities – supporting local business ecosystems and community engagement.
- SDG 13: Climate Action – reducing environmental impact through eco-friendly products.
A Legacy of Passion and Innovation
Darryl Gold’s journey from a pet store owner in the early ’70s to founding Anji Mountain is a testament to resilience and vision. What started with a single bamboo rug has blossomed into a thriving family business dedicated to quality, sustainability, and style. Their story is one of passion meeting purpose, proving that with a little dream and a lot of heart, it’s possible to create beautiful, responsible products that make a difference—one rug, one mat, one home at a time.
