Who Is Alfred? A Responsible Rebel Collective
Alfred is not your typical creative agency. They are a team of responsible professionals with a revolutionary mindset. Not quite sure who they are, but crystal clear on who they are not. They’re not just talk, not merely colleagues, writers, art directors, or creatives boxed into neat categories. Each member is so much more — flesh and blood, emotions, beliefs, and a unique flame burning inside. Alfred brings a voice to the table. Your table.
The Power Behind Alfred’s Approach
What sets Alfred apart? It’s their blend of responsibility and rebellion, a method that fuels their creative fire. Here’s a quick snapshot:
- Recent projects include YELLOW ©, VÍRGULA ©, SER ©, and WOB WORLD OF BEES ©
- A team that refuses to be boxed in — they’re more than just creatives
- A strategy that’s responsible yet rebellious, balancing innovation with integrity
- A voice that’s authentic, passionate, and ready to shake things up
Alfred’s Method: Responsible Strategy Meets Rebel Spirit
At the heart of Alfred’s work lies a unique method — a responsible strategy with a rebel approach. It’s about challenging norms while staying grounded in values. This isn’t about chaos for chaos’s sake; it’s about meaningful disruption. They believe revolutions in brands and products come from this balance, where creativity meets conscience.
Meet the Team Behind the Revolution
The magic happens because of the people. Alfred’s team is a diverse group of passionate individuals, each bringing something special to the table:
Frederico Roquette – CCO
João Alvim – Managing Partner
Mariana Horta e Costa – Client Service Director
Carla Baptista – Office Manager
Isabel Pires Vieira – Branding Supervisor
Marco Gonçalves – Advertising Supervisor
Jessica Santos – Advertising Supervisor
Alcira Correia – Designer
Lua Cardoso – Account Manager
Luísa Ferreira do Amaral – Account Manager
Each one is more than a title — they’re the heartbeat of Alfred’s responsible rebellion.
Why Alfred’s Voice Matters
In a world full of noise, Alfred’s voice stands out. It’s authentic, bold, and driven by a deep sense of responsibility. They don’t just create; they ignite conversations, challenge the status quo, and bring fresh perspectives. Their voice is a call to action — for brands, for products, for people who believe in change.
Alfred’s Impact on Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – fostering knowledge and awareness through creative communication
- Decent Work and Economic Growth (SDG 8) – promoting responsible business practices
- Industry, Innovation, and Infrastructure (SDG 9) – driving innovation with a rebel spirit
- Reduced Inequalities (SDG 10) – amplifying diverse voices and inclusive strategies
- Partnerships for the Goals (SDG 17) – collaborating with clients and communities for meaningful impact
The Revolution Continues
Alfred isn’t just about projects or campaigns — it’s a movement. A collective of responsible rebels who believe in the power of creativity to transform brands and products. They’re always on the lookout for fresh ideas and passionate voices. Because revolutions don’t happen alone — they happen together, around the table, with a shared vision and a fierce commitment to change.
