What the Project Is
FORCE FOR CHANGE – Agenda’s work supports democratic institutions and good corporate governance; counters violence and extremism; empowers local peoples and stakeholders; amplifies underserved voices and contributes to humanity, prosperity, and security. This project in the Advertising & Market Research industry stands as a mission-driven initiative dedicated to Public Affairs, Advocacy, Strategy, Engagement, Crisis, Marketing, Public Relations, Social/Digital, and Design. The approach is rooted in a commitment to effecting positive change while harnessing creative, responsive, and effective integrated communications. It’s all about delivering real, measurable impact in dynamic environments where every piece of information counts.
Main Benefit
The main strengths of this project are reflected in its diverse and robust network and its ability to develop rapid campaigns in complex settings. Key facts and figures include:
- Extensive networks with political, media, and civil society actors around the world
- A proven track record of rapid campaign development and deployment in complex operating environments
- Presence across more than 40 nations including North America, Europe, the Caucasus, the Baltics, Africa, and Asia
- A B Corp score of 85.2, underscoring its commitment to responsibility and sustainability
- Comprehensive expertise in Public Affairs, Advocacy, and Public Relations
Mission Driven
Mission driven and highly innovative, the team behind the project has built extensive networks that span a multitude of political, media, and civil society circles. Their detailed planning and nimble operational approach allow them to respond swiftly in diverse scenarios – from small-town politics to high-level international diplomacy. The willingness to tackle challenges head-on, even in the midst of crisis situations, gives the project a distinct competitive edge. It’s a setting in which every communication strategy is not only a campaign but a movement toward a greater good.
Managing the Information Environment
Managing the Information Environment is at the heart of the project. With expertise in operational security, target audience identification, audience analysis, and content development, the initiative focuses on democratizing access to information. It connects directly with diverse stakeholders and actively neutralizes malign actors in the information ecosystem. There is a genuine sense of urgency in ensuring that those living under oppressive regimes can engage with accurate, reliable data… without any compromise on integrity or effectiveness. This methodical yet flexible approach ensures that the core values of transparency and responsiveness are maintained, no matter the circumstance.
Creative Campaigns
The project is synonymous with innovation and creative campaign development. Emphasizing a versatile and integrated mode of communication, the strategy is designed to handle everything from crisis communication to regular advocacy engagements. In situations requiring rapid responses, the project’s dynamic team leverages deep expertise in design and Social/Digital strategies to roll out campaigns that resonate with local and international audiences. By maintaining a blend of artistic design and professional marketing, the project not only informs but also inspires action—making sure that every message piques interest and mobilizes change.
Connecting Global Networks
A significant part of the initiative’s success lies in its ability to foster and maintain connections across jurisdictions. Whether engaging with governments, NGOs, or corporate entities, the project excels at building bridges that facilitate collaboration. The strategic engagement is not just about communication but also about understanding local contexts and global trends. Such a connection is pivotal in addressing regional issues while keeping an eye on the global stage. There is a spirited, almost conversational tone in its approach – reflecting both the gravity of its mission and the ease with which it navigates complex terrains.
Project Impact and SDGs
- SDG 16: Peace, Justice, and Strong Institutions – Enhanced through support for democratic institutions and good corporate governance.
- SDG 17: Partnerships for the Goals – Realized by cultivating worldwide networks with political, media, and civil society actors.
- SDG 5: Gender Equality – Furthered by amplifying underserved voices and promoting inclusive dialogue.
- SDG 10: Reduced Inequalities – Advanced by empowering local stakeholders and ensuring balanced representation.
Engagement and Collaboration
The project is a reliable force in fostering public engagement and nurturing collaborative efforts. It offers creative, responsive communication solutions that are tailored to the complexities of modern international relations and local governance. The strategy combines public affairs with expertly crafted Public Relations and advocacy programs to create seamless, integrated campaigns. In addition to its strong formal structure, the project appreciates the beauty of spontaneity – the natural pauses, the brief ellipses… and the blend of casual, engaging language that invites dialogue. At its core, this initiative is not just about messaging but about ensuring every voice is heard and every action leads to transformative outcomes.
