What Is We Look Around?
We Look Around is a through the line agency that thrives on blending creativity with strategy. They develop strategies and ideas, carrying out projects and formats tailored to marketing objectives and business needs. Their approach centers on delivering tailor-made solutions that put the brand experience right at the heart of every action. Flexibility and transversality aren’t just buzzwords here—they’re the agency’s core strengths, enabling them to adapt and innovate across various channels and touchpoints.
Main Benefits and Key Facts
Here’s what sets We Look Around apart:
- B Corp certified with an impressive score of 81.7, showcasing a commitment to social and environmental performance.
- Integrated team of strategists, project managers, creatives, designers, developers, and producers working seamlessly together.
- Specialized units covering Strategy, Campaigns, Contents, Events, Retail, and Digital.
- Collaboration with Digital Paths, their tech-savvy sister company, for full-service digital solutions.
- Clients include big names like Oakley, Brown Forman, Fondazione Veronesi, Dazn, and Discovery.
- Based in Rome, Italy, with a strong focus on communication, creativity, events, and advertising.
Integrated Approach to Communication
Communication at We Look Around isn’t just about flashy ads or catchy slogans. It’s about crafting integrated strategies that hit specific, measurable, and transversal objectives. The agency believes communication is not just an art form—it’s a science backed by strategy. This means every campaign, every event, and every piece of content is designed to connect brands directly with their target audiences in ways that are provocative, surprising, and, most importantly, effective.
Passion and Creativity at the Core
Passion drives everything here. Expertise and creativity are essential, sure, but passion is the fuel that keeps the engine running. This passion shows in the agency’s ability to disrupt the norm and deliver ideas that don’t just blend in but stand out. Whether it’s a digital campaign or a live event, the team pours heart and soul into making sure the brand experience is memorable and impactful.
Agility and Multidisciplinary Talent
One of the standout features of We Look Around is their agile, multidisciplinary team. They follow projects at 360°, maintaining tight control over creativity and quality. This agility allows them to act efficiently during production, ensuring that every detail aligns with the strategic vision. The team’s diverse skills—from strategy to design to development—mean they can tackle complex projects without missing a beat.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through sustainable marketing and communication practices.
- SDG 13: Climate Action – by promoting awareness and responsible messaging in campaigns.
- SDG 8: Decent Work and Economic Growth – fostering inclusive and sustainable economic growth via creative industries.
- SDG 17: Partnerships for the Goals – collaborating with clients and sister companies to maximize impact.
Why Being a B Corp Matters
We Look Around proudly wears its B Corp badge. This certification isn’t just a label—it’s a testament to their commitment to using the power of communication to build a better future. It reflects a deep responsibility towards social and environmental issues, ensuring that every project contributes positively beyond just business results. This ethical foundation resonates through their work, making them not only a creative force but also a conscientious partner in the advertising and marketing landscape.
